Everything the studio can do,
explained in order.
Short guides that follow the way a brand actually works in Fotyra: teach it your brand, add a product, direct a piece — or leave it on Auto — and review what comes back.
- 42guides
- 8sections
- 150minutes, cover to cover
Start here5 guides
Short reads before you make anything: the three DNAs Fotyra learns — brand, product, spokesmodel — the one workflow every ad travels, on auto pilot or under your direction, and what it can make.
Guide01
What is Brand DNA?
Brand DNA is the structured profile of your brand — logos, palette, fonts, voice, audience, positioning and mood — that every creative Fotyra makes reads first.
3 min readRead
Guide02
What is Product DNA?
Every creative anchors to one product. Product DNA is the structured profile of that product — real photographs assembled into a reference sheet, how it is used, its true size, its claims and its guardrails — that keeps every render honest to the thing you sell.
5 min readRead
Guide03
Spokesmodel DNA
The third DNA. A spokesmodel is a persona anchored in your Brand DNA — a face, a voice and a reference sheet that stay the same person in every film. How to create one, read its profile and cast it.
4 min readRead
Guide04
One workflow, every ad type
Set Fotyra up once — brand, product, spokesmodels — and every ad after that takes one of two paths: the Short Way, on auto pilot by the Fotyra Director, or the Director Path, where you take the controls.
6 min readRead
Guide05
What you can make
Three still types under Static Creative and four film types under Video Ads, what each is for, and how the choice changes the controls and the price you see.
5 min readRead
Quick starts6 guides
Short recipes for the six things most brands make first. Each one is a handful of clicks.
Guide01
A UGC video in minutes
Pick UGC, choose a product, leave direction on Auto, direct the top concept and generate — the fastest path from brief to a creator-style film.
2 min readRead
Guide02
Bulk static ad variations
Raise Outputs, pick several moods so each ad gets its own, and press Generate Now to land a whole batch of on-brand statics in the library at once.
3 min readRead
Guide03
Bulk product shot variations
Lean on Soft Studio with a chosen backdrop paper, pin framing to Product only, and generate a set of clean catalogue-ready shots in one run.
2 min readRead
Guide04
Your first cinematic film
Choose Cinematic Ad, set duration and soundtrack, read the five concepts, approve the Cast and Location sheets and generate a story-driven brand film.
2 min readRead
Guide05
A cinematic UGC film
Creator-led storytelling with commercial camera work: cast a spokesmodel, add a Camera Language palette, and tune any spoken line before you render.
2 min readRead
Guide06
Product B-roll in one pass
No cast, no wardrobe, product hero throughout — choose Product B-Roll, tick the interior and texture references, and generate cinematic product detail footage.
2 min readRead
Your brand3 guides
Build the profile from your website and tune the few attributes that steer everything downstream.
Guide01
Add your brand from your website
Create a project with your website address and Fotyra crawls the site to write your Brand DNA in a few minutes, then researches the deeper sections in the background.
4 min readRead
Guide02
Brand Mood & Energy
One of fourteen moods is detected from your brand and steers story, camera, cutting and score in every film — confirm it, swap it, or clear it back to Auto.
4 min readRead
Guide03
Tuning the attributes that matter
Fix a single field in place or open the section editor for palette, logos, fonts and competitors — the first colour, the first logo and a real font file are the edits that change output most.
4 min readRead
Your products6 guides
Every creative anchors to a product. Build one from its page, check the reference sheet, and teach Fotyra how it is used.
Guide01
Add your first product
Paste a product page from your own domain (Shopify variants included) or create one by hand, and Fotyra reads the page, pulls the photos and writes a brand-aware brief.
4 min readRead
Guide02
Check the reference sheet
The Clean Sheet, Raw Sheet and Scale Reference tabs are what every generation renders from — verify the angles, read the fidelity verdict and pick which sheet is primary.
5 min readRead
Guide03
In-context images
In-context, interior and texture photos are real pictures of the product in use that ride with a generation so films stage it truthfully instead of inventing how it is held, sized or filled.
4 min readRead
Guide04
How Fotyra reads your photos
A vision model captions and labels every photograph — angle, worn, face, texture, close-up part — and those labels alone decide which photos become sheet tiles and references.
4 min readRead
Guide05
Add your own photos and rebuild
Upload the missing back, side or worn view, analyse it for free, then choose the right grade of rebuild — raw only, sheet only, or the whole product — your corrections are kept.
4 min readRead
Guide06
Add your own scale reference
One faceless photo of the product worn or held on a body is the size cue every render reads — pick your own for free, or let the build render one from the measurements you confirm.
4 min readRead
Create8 guides
The Create page in three steps — Setup, Product, Direction — and every director control behind Auto, from world and light to faces, machines and camera. Take the ones your idea needs and the crew handles the rest.
Guide01
From brief to generate
Choose a type, write (or reuse) a brief, set canvas, outputs, logo and spokesmodel, pick the one product the piece anchors to, then review concepts or generate straight away.
4 min readRead
Guide02
Creative Direction, as a whole
One step, one idea: add only the controls you care about and the Fotyra Director picks the rest from your Brand DNA. No templates, and never all-or-nothing — here is every director control, what it decides, and why it exists.
6 min readRead
Guide03
World, light and look
How real the scene is, which colour temperature it is lit in, and which of eight named looks (plus a studio backdrop paper) the agent leans toward or rules out.
4 min readRead
Guide04
Framing and the body
Who fills the frame, which part of the body owns it, how the person poses and how the product appears — four rows that unlock each other in order.
4 min readRead
Guide05
Expressions and body postures
Twenty-one expression registers and forty-four postures the Creative Director can play within — how to pick a feeling, when a row locks, and why Boldness decides what is on the table.
3 min readRead
Guide06
Action sports and machines
Build a scene around a bike, a board, a barbell or a horse — twenty-five machines and rigs, what unlocks them, and a recipe for fast, high-energy action ads.
4 min readRead
Guide07
Wardrobe and makeup
Eight style families for what people wear and four rungs for how finished the face is — the two dials that tell a viewer who the ad is for before a word is read.
2 min readRead
Guide08
Movie controls
The film-only dials — duration, quality, soundtrack, Camera Language, Pacing and Product Timing — that shape how long a film is, how it moves and when the product enters the story.
4 min readRead
Films3 guides
Nothing renders until you have read it. Five concepts, a review of every beat, and precise change requests.
Guide01
The concept board
Review Film Concepts writes five pitched ideas for free; read them, reshape their words and chips, then direct up to three to be written and drawn in full.
4 min readRead
Guide02
Review your film
The pre-render review shows every beat, camera move, spoken line, score cue and reference sheet — edit them in place for free, then generate at the quoted per-film price.
4 min readRead
Guide03
Request a change
One quiet button in four places — the whole film, the Cast sheet, the Location & Light sheet, and the music — each stating exactly what it will change and what it costs before you confirm.
4 min readRead
Creative Library9 guides
Where every creative lands — review it, read what it was made from, download it, or send it back for another pass.
Guide01
Your creative library
Every ad, shot and film your project has made, on one grid — how to read a card, filter the wall, download in the right format and keep drafts from piling up.
3 min readRead
Guide02
What every card knows about itself
The Fidelity report grades how closely a render matched your product and spokesmodel (advisory, never a gate); Creative Direction traces the recipe behind it and holds your tags.
4 min readRead
Guide03
Approve, reject, and what Fotyra learns
Every ✓ and ✕ in the library is a lesson. Here is what approval means, why a rejection asks for a reason, and how those reasons turn into a taste profile that steers the next round.
2 min readRead
Guide04
Magic Video
Turn a finished static into a short, subtly animated clip — the scene moves while your text, logo and CTA stay pin-sharp — with the Motion Director picking or you choosing from three concepts.
4 min readRead
Guide05
Resize or fix a static
Smart resize recomposes an image at a new ratio instead of cropping it, and Fix & regenerate re-shoots it with only the correction you describe — both keep the original beside the new version.
4 min readRead
Guide06
Retry, repair or upscale a film
Three second passes for a finished film — reopen its concept and render it again, fix a few seconds without touching the rest, or re-render the whole thing at a higher resolution.
3 min readRead
Guide07
The static ad editor
Every static ad is a clean image plus a stack of layers — headline, supporting line, call to action, logo. The editor is where you move, rewrite and restyle them without touching the picture underneath.
4 min readRead
Guide08
Move, restyle or remove the logo
The brand mark on a static is its own layer — resize or crop it, recolour it, sit it on a solid or frosted plate, swap it for the symbol or wordmark, or take it off entirely.
2 min readRead
Guide09
Text and layers
Rewrite the headline, drag it into clear space, change the font, colour or tracking, put a plate behind the CTA, and keep every layer in its place.
3 min readRead
Team & billing2 guides
Who works in the project and who pays for it — roles and seats, one credit pool, and the ledger that explains every charge.
Guide01
Bring in your team
Invite the people who make, review and approve creative, give each one the right role, and keep billing in one place — teammates never need a subscription of their own.
2 min readRead
Guide02
Credits, billing and history
Fotyra runs on credits: reserved when you start, charged only when the work succeeds, released when it does not. Here is how the pool works, what the plans change, and where every charge is explained.
3 min readRead
Ask a person, not a search box.
If a guide does not answer it, a thirty-minute call on your own store usually does. Or open the studio and try it — every review step is free until you press generate.