Case studies

What spare hours in the studio
deliver, brand by brand.

AI ad creative made over a coffee, a lunch break or the quiet hours after dinner. We give Fotyra Studio a few of a strong brand's public product pages and whatever spare time the day has, then publish everything it made and say what we approved, what we sent back, and why.

9case studies
75films
150stills

A small ready-to-drink can sits outside the usual gym pose.

Case study 0925 Sep 2026Bucked Up® · Energy & creatine · 14 stills, 5 films · Spec work

Few Hours Session, 19 Creatives for Bucked Up

One working session produced 14 stills and five films for Bucked Up® Mini Energy Drink and Creatine Gummies Canister, using details from their public product pages. These energy drink and creatine ad concepts are speculative: Bucked Up® did not commission, pay for, review or endorse them.

5 films14 stillsRead the case study

Case study 0815 Sep 2026Scout Motors · Automotive · Electric trucks & SUVs · Spec work

Sunday drive with Scout Motors.

Two trucks from the American nameplate that came back, both still a year from their first customer. Seven films, five of them written to a voice-over, and nine stills by the end of the afternoon, on canyon shelves, creek crossings and storm coasts, with no vehicle, no location and no shoot. What Fotyra Studio delivers when the product is not on the road yet.

7 films9 stills17 min readRead the case study

Case study 0713 Sep 2026Helly Hansen · Outdoor · Ski & snow · Spec work

Last chair with Helly Hansen.

Three products from the Norwegian brand that has kept people dry and alive outside since 1877. Three films, twenty-five stills and three product infographics by the end of the afternoon, on ridgelines, powder faces and snowmobile traverses, with no athlete, no mountain and no weather window. What Fotyra Studio delivers when the product has to prove itself in the snow.

3 films28 stills19 min readRead the case study

Case study 0613 Sep 2026Fenty Beauty · Beauty · Body & lip · Spec work

After dinner with Fenty Beauty.

Two products from the brand that changed what a shade range means. Six creator-style films, every one written to a voice-over, and nine stills by the end of the afternoon, all of it on skin that was never retouched, with no creator, no vanity and no shoot. What Fotyra Studio delivers when the product is shine.

6 films9 stills12 min readRead the case study

Case study 056 Sep 2026Under Armour · Sportswear · Training & footwear · Spec work

Game day with Under Armour.

Six product pages from the brand that started with one sweat-soaked T-shirt. Six films, every one written to a voice-over, and thirty stills across leggings, tops and two pairs of shoes by the end of the afternoon, with no athlete, no facility and no shoot. What Fotyra Studio delivers when the brand's whole idea is pressure.

6 films30 stills16 min readRead the case study

Case study 0430 Aug 2026Gymshark · Activewear · Training & running · Spec work

Leg day with Gymshark.

Five pieces of training kit from the brand that turned a garage in Birmingham into a gym-culture giant. Twelve films across three formats and six stills by the end of the afternoon, every garment worn through a real lift, with no athlete, no gym and no shoot. What Fotyra Studio delivers when the product has to move.

12 films6 stills17 min readRead the case study

The Root Line: Red Bull. The edge does not ask permission; it asks who is ready. An orange enduro bike through a wet Pacific Northwest forest, roots slick under the tires, a cliff-edge launch into mist, and a helmet pulled off for the first cold pull of the can. Thirty seconds of Red Bull Summer Edition film about the body deciding before fear gets a vote, with the season's can as the reward for the next move.

Case study 0323 Aug 2026Red Bull · Energy · Action sports & culture · Spec work

A very long lunch with Red Bull.

Four cans from the brand that made a drink into a media house. Seventeen films, fourteen of them cinema-wide, and twenty-four stills, in the brand's own territory, with no athlete, no mountain and no shoot. To be honest, we love Red Bull, so this one ran to a few afternoons. What Fotyra Studio delivers when the brand is an attitude.

17 films24 stills20 min readRead the case study

Cut from Shadow: Kylie Cosmetics. A face cut out of black, green eyes straight down the lens, and the glaze held beside the lip it has just finished. No set, no copy, nothing to look at except the result, which is what a product page's first image is for. The still we would put next to the price.

Case study 0216 Aug 2026Kylie Cosmetics · Beauty · Color cosmetics · Spec work

Coffee with Kylie Cosmetics.

Two lip products from the most famous founder-led beauty brand there is, and no founder. Six films, four headline ads and two campaign stills by the end of the afternoon, in the brand's own first person, with no shoot. What Fotyra Studio delivers when the brand is a voice.

6 films6 stills9 min readRead the case study

The Turn That Opens: Sana Safinaz. The same turn, wider, for the collection page: the culotte's border and the shirt's swing in one frame, so the set reads as a set and a buyer is not left wondering what goes underneath.

Case study 019 Aug 2026Sana Safinaz · Fashion · Lawn & pret · Spec work

An afternoon with Sana Safinaz.

Four product pages from a Karachi fashion house we have never spoken to. Thirteen films and twenty-four stills by the end of the afternoon, in the brand's own register, with no shoot. What Fotyra Studio delivers for any brand in one sitting.

13 films24 stills21 min readRead the case study

Your store. A few spare hours.

Point Fotyra at your product pages and get the same thing back, on your own brand, with your team approving every piece.

Get Started Book a walkthrough

What spare hours in the studiodeliver, brand by brand.

Few Hours Session, 19 Creatives for Bucked Up

Sunday drive with Scout Motors.

Last chair with Helly Hansen.

After dinner with Fenty Beauty.

Game day with Under Armour.

Leg day with Gymshark.

A very long lunch with Red Bull.

Coffee with Kylie Cosmetics.

An afternoon with Sana Safinaz.

Your store. A few spare hours.

What spare hours in the studiodeliver, brand by brand.

Few Hours Session, 19 Creatives for Bucked Up

Sunday drive with Scout Motors.

Last chair with Helly Hansen.

After dinner with Fenty Beauty.

Game day with Under Armour.

Leg day with Gymshark.

A very long lunch with Red Bull.

Coffee with Kylie Cosmetics.

An afternoon with Sana Safinaz.

Your store. A few spare hours.

What spare hours in the studio
deliver, brand by brand.

What spare hours in the studio
deliver, brand by brand.