Text and layers

Every piece of copy on a static — the hook, the supporting line, the call to action — is a text layer of its own. Select one in the static ad editor and the panel on the right becomes a small type studio: the words, the face, the size, the colour, and a plate to sit it all on. Fonts come from your Brand DNA first, so a rewrite stays on-brand without any picking.

Selecting and rewriting

Click the text on the canvas or its row in the Layers list. Rows are labelled by role — hook, supporting, cta — with the first words of the copy, and each carries ▲ ▼ ✕ for stacking and removal. Double-click the text on the canvas to rewrite it in place, or type into the Text box in the panel. + Text adds a new layer, centred and white, in your first brand font.

Moving text around

Once a layer is selected, the canvas is a drag surface. Drag the headline anywhere on the picture; guides snap to the thirds and the centre lines so a line lands where a designer would put it, and the arrow keys nudge it a pixel at a time (ten with Shift). Pull a corner handle to scale it, use the rotation handle to tilt it, and drag a text row above another in the Layers list to change what sits in front.

Two habits keep a re-layout clean. Move the headline into the emptiest part of the photograph — the director placed it over clear space for legibility, and the contrast badge in the Text section tells you when a new spot goes dark. And keep the CTA the last thing the eye meets: bottom right on a landscape, low centre on a portrait. Nothing is written until you press Save, so drag freely and ↶ Undo any move you regret.

The Text section

• Font family — your uploaded font files first, marked · uploaded, then the fonts from your Brand DNA, marked · brand, then Brand default and the web-safe fallbacks.
• Size in pixels, Weight from Regular to Extrabold, and Tracking as letter-spacing in pixels, negative if you want it tight.
• Color — a brand swatch or the rainbow circle for a custom pick. A badge underneath reports the contrast against the picture behind the text and whether it passes the AA reading standard. It is advisory: red does not stop you saving.
• Alignment — left, centre, right.

Resizing a text layer from a corner scales the type and its plate padding together, which keeps the plate proportional. Type a new Size when you want only the letters to change.

A plate behind the words

Background lid puts a rounded plate behind a text layer so it reads on any photograph. Tick Background plate, then set the plate colour, Radius, Padding, Fill opacity and a Border; a Shadow dropdown lifts the text off the picture. Make CTA style is the one-press version: it restyles the layer as a button in your first brand colour, with the plate and padding to match.

The Layer section

Below the type controls, Layer applies to anything selected: Layer opacity, exact X, Y, W and H fields for pixel-perfect placement, and Lock layer or Delete layer. Locking keeps a finished headline from drifting while you work on the CTA. The list is the stacking order — ▲ and ▼ on a row do the same as Forward and Back in the toolbar.

Press Save when the copy reads right. Every ad keeps its clean base image underneath, so a rewrite never degrades the picture, and Export to library files the new design as a creative of its own.

• Creative Library07

  The static ad editor

  Every static ad is a clean image plus a stack of layers — headline, supporting line, call to action, logo. The editor is where you move, rewrite and restyle them without touching the picture underneath.

  4 min readRead

• Creative Library08

  Move, restyle or remove the logo

  The brand mark on a static is its own layer — resize or crop it, recolour it, sit it on a solid or frosted plate, swap it for the symbol or wordmark, or take it off entirely.

  2 min readRead

• Your brand03

  Tuning the attributes that matter

  Fix a single field in place or open the section editor for palette, logos, fonts and competitors — the first colour, the first logo and a real font file are the edits that change output most.

  4 min readRead

• Quick starts02

  Bulk static ad variations

  Raise Outputs, pick several moods so each ad gets its own, and press Generate Now to land a whole batch of on-brand statics in the library at once.

  3 min readRead