The static ad editor

A finished static ad in Fotyra is not a flat picture. It is a clean base image with the copy and the logo sitting on top as separate layers, which means the headline can be rewritten, the CTA nudged and the logo swapped after the render — for free. The Static Ads Editor is the one place that happens, and every change updates the finished ad everywhere it appears.

Opening the editor

In the Creative Library open the ⋮ menu on a static ad card and choose Edit content. The same link sits on the cards in the project dashboard's Recent Assets block. Only static ads carry it, and only a Creator, Partner or Owner sees it. A ← Back to assets link at the top returns you to the wall.

The toolbar, group by group

• History — ↶ Undo and ↷ Redo, or the usual keyboard shortcuts.
• Add — + Text drops a new text layer in your first brand font; + Logo adds a logo from your Brand DNA; ⧉ Edit Text & Logo splits an ad whose copy was baked into the picture into editable layers, and becomes ↺ Revert to original once it has.
• Layer — shows once something is selected: ▲ Forward and ▼ Back for stacking order, 🔒 Lock, ✕ Delete, and for a logo ⤢ Resize or ⛶ Crop.
• View — zoom − / + and Focus, which hides everything but the canvas.
• Export — Save, Download ▾ and Export to library. The save button reads Saved when nothing is pending.

Turning baked text into layers

Some ads arrive with their copy painted into the picture — the Layers list shows only logo, and the headline cannot be selected. ⧉ Edit Text & Logo fixes that. Press it once and the studio reads the words off the image, cleans the picture beneath them and rebuilds each line as its own layer: a hook, a supporting line, a cta, and the logo. From then on the ad behaves like any layered one.

1. 01

   Press Edit Text & Logo

   The button sits in the toolbar's Add group. The conversion is free and takes a few seconds; the canvas redraws with the text now sitting on a clean plate.

2. 02

   Check the rows

   The Layers list fills with hook, supporting and cta rows. Click one to confirm the words were read correctly — the Text section lets you fix a letter the reader missed.

3. 03

   Move, restyle or rewrite

   Drag the headline into clear space, change the font to a brand face, put a plate behind the CTA — everything in the next two guides applies.

4. 04

   Change your mind at any time

   The button becomes ↺ Revert to original, which puts the painted text back exactly as delivered. Converting again after a revert is instant.

Working on the canvas

Click a layer to select it and drag to move it; guides snap to the thirds and the centre lines. Pull a corner handle to resize, use the rotation handle to turn it, and double-click any text to rewrite it in place — Enter commits, Shift+Enter breaks a line, Escape cancels. Arrow keys nudge a selection by a pixel, Shift+arrow by ten. Shift-click or Cmd-click picks several layers at once, and Delete removes what is selected.

The Editor panel on the right mirrors the selection. Its Layers list names every layer by role — hook, supporting, cta, logo — with ▲ ▼ ✕ on each row and a + Text button. Select a text row and the panel opens the Text and layers controls; select the logo and it opens the logo controls.

Saving, downloading, exporting

Nothing is written until you press `Save`. Selecting, dragging and restyling are local, and closing the page discards what you have not saved. Download ▾ serves the saved render, so it waits until you have saved, and offers the same PNG, JPG, WebP and PDF choices as the library card, plus Base image only for the clean picture without text. Export to library files the current design as a fresh creative so the original stays as it was.

• Creative Library09

  Text and layers

  Rewrite the headline, drag it into clear space, change the font, colour or tracking, put a plate behind the CTA, and keep every layer in its place.

  3 min readRead

• Creative Library08

  Move, restyle or remove the logo

  The brand mark on a static is its own layer — resize or crop it, recolour it, sit it on a solid or frosted plate, swap it for the symbol or wordmark, or take it off entirely.

  2 min readRead

• Creative Library05

  Resize or fix a static

  Smart resize recomposes an image at a new ratio instead of cropping it, and Fix & regenerate re-shoots it with only the correction you describe — both keep the original beside the new version.

  4 min readRead

• Creative Library01

  Your creative library

  Every ad, shot and film your project has made, on one grid — how to read a card, filter the wall, download in the right format and keep drafts from piling up.

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