Bulk product shot variations

A catalogue needs the same product photographed cleanly, many times, on paper that matches the rest of the range. The Product shot type does exactly that: one product, one studio look, one backdrop, and as many outputs as you set. Two direction rows do the work — Visual Look & Feel for the paper and Frame & Product Interaction to keep people out of the frame.

1. 01

   Pick Product shot on Setup

   Open Generate from the Studio group in the sidebar. Under Static Creative, choose the Product shot card. The What are we making? box is optional — leave it empty and the Creative Director reads your Brand DNA and product brief instead.

2. 02

   Set the Output Settings

   Open Canvas Size and pick the ratio your listings use, such as 1:1 Square or 4:5 Portrait. Raise Outputs to the number of shots you want; every image is billed, so the count is your budget. Brand Logo is on by default — switch it off if these shots should carry no mark. Leave Spokesmodel off, then press Next →.

3. 03

   Select the product

   On the Product step, select the one product this run anchors to. Its card shows the state of its reference sheet; a badge such as Partial — missing left, right, top means those angles will not appear. Press Next →.

4. 04

   Lean toward Soft Studio and choose the paper

   On Direction, set Boldness to Safe (Soft Studio is available there). Add Visual Look & Feel, click Soft Studio to lean toward it, then click the palette icon on the tile to open Backdrop Shade. Pick one paper for a uniform set, or several — each concept then gets a different paper. The close button returns you to the rail.

5. 05

   Pin the frame to Product only

   Add Frame & Product Interaction and click Product only. Leave every other row on Agent picks; the Director handles world, light and composition within the look you chose.

6. 06

   Start the run

   Check the Production Brief (Preview) chips read Product shot, your product, your ratio and Soft Studio. Review Concepts plans for free so you can read the concepts before anything renders; Generate Now (N assets) renders the whole batch at once and charges the total shown on its badge.

7. 07

   Collect the set in the Creative Library

   Finished shots land in the Creative Library. Approve the keepers, reject the rest with a reason, and use Download ▾ for PNG, JPG, WebP or PDF. Resize recomposes a shot at another ratio.

• Create03

  World, light and look

  How real the scene is, which colour temperature it is lit in, and which of eight named looks (plus a studio backdrop paper) the agent leans toward or rules out.

  4 min readRead

• Create04

  Framing and the body

  Who fills the frame, which part of the body owns it, how the person poses and how the product appears — four rows that unlock each other in order.

  4 min readRead

• Your products02

  Check the reference sheet

  The Clean Sheet, Raw Sheet and Scale Reference tabs are what every generation renders from — verify the angles, read the fidelity verdict and pick which sheet is primary.

  5 min readRead

• Creative Library05

  Resize or fix a static

  Smart resize recomposes an image at a new ratio instead of cropping it, and Fix & regenerate re-shoots it with only the correction you describe — both keep the original beside the new version.

  4 min readRead