Your creative library

The Creative Library is the wall everything lands on: statics, product shots, films, magic motion clips, and whatever is still being made. Open it from Studio in the sidebar. Its job is simple — let you review, refine and manage every on-brand creative from first draft to final approval — and most of what you can do to a creative starts on its card.

The wall and its tabs

Three tabs sit above the grid. All is everything not rejected, newest first. Approved holds the pieces someone has signed off. Rejected is the archive — creatives you turned down or archived, shown at full brightness so you can still find them. Under the tabs, a filter bar narrows the wall by Any type (image, video, audio), Any kind (static, product shot, UGC, B-roll, cinematic, upload), Any ratio, Any status, a Tags box that also matches the recorded creative direction, and a date range. The 3 / 4 / 5 toggle on the right sets how many cards fill a row.

Reading a card

Each card is the same anatomy. The artwork on top, with a play button on films and a ⋮ menu in the corner. Then the concept name, a kind line such as Static · Ad or Cinematic, a spec line like 2K · 1:1 or 720p · 9:16 · 15 secs, and a Layered badge on statics whose text has been split into editable layers. A ↳ resize or ↳ edit line marks a creative derived from another one.

The chip row is where the work happens. Fidelity report opens the quality check with a coloured dot for its verdict; Creative Direction shows exactly what the piece was made from — both are covered in what every card knows about itself. Download saves the file, Upscale re-renders a film sharper, and Generate Magic Video brings a still to life. At the foot, a review pill reads In Review or Approved, with ✓ and ✕ for the decision.

Downloading in the right format

Download is a split button. Press it and the file comes straight away: an image as a highest-quality JPG, a film as the final video, with any captions and graphics in it. The small arrow beside it opens the other choices. On an image those are JPG · Highest quality, JPG for ad platforms, WebP as the smallest file for the web, and two PDFs: High Quality Print for proofs and Press Quality for print. On a film with captions or graphics, Download original gives you the clean film without them. Nothing here spends credits, and a Viewer can download without any other permission.

Every video card also has a Motion Graphics Editor button (or Add / Edit Captions, before any graphics are added), with a small badge counting the graphics on the film. It opens the film in the editor, where you can add free captions, kinetic type, camera zooms, product callouts and an end card. Start with Add motion graphics to a finished film. While graphics are being added, the card shows its progress, and approving it waits until they are saved. Anything heavier, like a different scene, a new cast or a sharper render, lives in retry, repair or upscale a film.

Drafts waiting on you

When a film review or a concept board is left open, a drafts tray appears above the wall so nothing gets lost: a Draft · awaiting review card with Open review and Discard, or a Concept board awaiting your pick card. Discard unused (N) beside the tabs clears them all in one press — useful, but irreversible, so read the count first.

• Creative Library02

  What every card knows about itself

  The Fidelity report grades how closely a render matched your product and spokesmodel (advisory, never a gate); Creative Direction traces the recipe behind it and holds your tags.

  4 min readRead

• Creative Library03

  Approve, reject, and what Fotyra learns

  Every ✓ and ✕ in the library is a lesson. Here is what approval means, why a rejection asks for a reason, and how those reasons turn into a taste profile that steers the next round.

  2 min readRead

• Creative Library05

  Resize or fix a static

  Smart resize recomposes an image at a new ratio instead of cropping it, and Fix & regenerate re-shoots it with only the correction you describe — both keep the original beside the new version.

  4 min readRead

• Creative Library06

  Retry, repair or upscale a film

  Three second passes for a finished film — reopen its concept and render it again, fix a few seconds without touching the rest, or re-render the whole thing at a higher resolution.

  3 min readRead