From brief to generate

Every piece Fotyra makes starts on the Generate page, a three-step planner that takes a content type, a product and whatever idea you have, and hands the styling to a Creative Director that has already read your Brand DNA and Product DNA. Nothing is drawn, and nothing is charged, until you confirm the plan.

Three steps, two decisions that matter

Open Generate in the Studio group of the sidebar. The page walks you through Setup, Product and Direction. Only a content type and a product are required. Everything else can be left to the Director.

The Static Creative tab offers Static creative, Product shot and Infographics; Video Ads offers UGC, Product B-Roll, Cinematic Ad and Cinematic UGC. Unsure which fits? What you can make compares them.

Say what you're making, or say nothing

The What are we making? box is optional. Type a scene, a feeling or a line customers keep saying, up to 1,800 characters, or leave it empty and the Director builds the angle from your brand and product alone.

Three starter lines sit beside Or start from; click one to drop it in, or press the dice for other angles. Recent briefs lists briefs from earlier runs, each tagged with its type. Picking one replaces what is in the box and switches the page to that brief's type. The button appears once you have a past brief.

Canvas, count, logo and cast

Output Settings is a row of pills, one open at a time. Canvas Size unfolds seven ratios, each labelled with the placements it suits. Vertical is the default; Cinematic Ad starts widescreen.

Statics show Outputs, a counter for how many images the batch produces. Video types swap it for Duration and Quality, plus Model when there is an engine to choose and, for Cinematic Ad, Soundtrack. Every option carries its price, and Next → shows the cost per asset.

• Brand Logo is on by default and uses your Brand DNA primary. With more than one logo the pill opens a rail to pick another mark for this batch only; Brand DNA is never changed. Films carry the mark too.
• Spokesmodel is off by default and hidden for Infographics and Product B-Roll. Switch it on to choose from My Spokesmodels or Fotyra Spokesmodels. Statics take one or more; a film can be offered up to five, and the Director casts one per concept.
• Video also shows a Concepts pill reading 5 to review · free: reading film concepts costs nothing.

Anchor it to one product

Every run anchors to exactly one product, and its reference sheet keeps the rendered item true to the thing you sell. Click a card to select it; a product whose sheet is still building cannot be picked yet, and Next → stays disabled until you choose one.

Below the grid, Add Reference Images lets you choose which real photos travel with the run, up to six. Clean catalogue angles are not listed because the sheet already carries them; this is for in-context, interior and texture photos. Some products also ask May this ad open and use the product on camera?, a switch for this generation only.

Review first, or generate straight away

The Direction step holds Boldness and Mood & Energy in the controls panel, with twelve more director controls waiting under + Add Director Controls — all covered in Creative Direction, as a whole. At its foot, the Production Brief (Preview) chips summarise the plan, with Agent picks wherever you left a dial alone.

The run bar says it plainly: Nothing generates until you confirm the plan. Review Concepts (or Review Film Concepts for video) plans for free and opens a concept board you can read and shape before any credits move. For statics, Generate Now (N assets) skips that review and produces every concept at once.

Either way the work runs in the background, so you can leave the page; finished pieces land in your Creative Library.

• Start here05

  What you can make

  Three still types under Static Creative and four film types under Video Ads, what each is for, and how the choice changes the controls and the price you see.

  5 min readRead

• Create02

  Creative Direction, as a whole

  One step, one idea: add only the controls you care about and the Fotyra Director picks the rest from your Brand DNA. No templates, and never all-or-nothing — here is every director control, what it decides, and why it exists.

  6 min readRead

• Films01

  The concept board

  Review Film Concepts writes five pitched ideas for free; read them, reshape their words and chips, then direct up to three to be written and drawn in full.

  4 min readRead

• Your products03

  In-context images

  In-context, interior and texture photos are real pictures of the product in use that ride with a generation so films stage it truthfully instead of inventing how it is held, sized or filled.

  4 min readRead