Expressions and body postures

A face and a body carry more of an ad's meaning than any backdrop. The People & Performance group under + Add Director Controls gives you a say in both without freezing a single frame: Expressions in two types and Body Postures in three. Press + on a type and its row opens in the controls panel. Each is a family the director casts from, and each one sits under the Boldness ceiling you set at the top of the step.

A register, not a frozen face

Emotions & Expressions (Beauty & Fashion) holds sixteen everyday registers, from Warm / Joyful and Serene / Soft through Confident, Delighted and Wink to Fierce and Editorial. Emotions & Expressions (Action) holds five athletic ones — Game Face, Effort, Triumph, Recovery and Exhilarated — so a sport or fitness brand can skip the everyday register entirely. Every tile carries a one-word vibe under its name.

You choose the feeling; the director chooses the exact beat. Select as many tiles as you like: on statics the picks are dealt across concepts, on a film across scenes. Leave the row empty and the planner reads the feeling from your brand mood. The two rows write one pool, so a Confident and a Game Face pick sit side by side in the same plan.

Three posture families

Postures decide how the person holds themselves. Body Postures (Beauty & Fashion) is the commercial pool of twenty-five, from Standing Full-Length, Seated / Perched and Three-Quarter Turn to Editorial Attitude, Swirl / Fabric Wave and the floor and leg poses. Each card names what it is best for — lookbook, fragrance, accessories, street attitude — so you can pick by the shot you have in mind rather than by anatomy.

Body Postures (Action) holds nine dynamic moments — Crouched Ready / Pre-Launch, Sprint / Acceleration, Jump / Airborne, Landing / Impact, Climb / Ascent, Push / Pull / Resistance, Twist / Torque, Victory / Celebration and Recovery / Breath / Sweat. Body Postures (Yoga & Flexibility) holds ten held poses, from One-Leg Balance / Tree and Warrior / Deep Lunge to Bridge / Wheel. All three rows share one pool, and a single pick rides every concept.

Why a row is padlocked

Postures need a person to pose. Until you choose a person framing in Frame & Product Interaction — Person supporting, Person as hero or Model Focus — every posture card reads Needs a person. Tap a locked card and the page scrolls to the framing row and blinks the cells that would unlock it. A card can also read Not with this framing when the pose does not fit the hero angle you picked; the low-angle and top-down product heroes leave no free hand for a sprint.

Expressions lock for the opposite reason: a face has to be in the crop. Choose only Feet / Footwear or Detail Crop in Body Framing and both expression rows fold to No face in this crop with a hint naming the crop to change. Boldness is the third gate: the higher you set it, the more of every row opens, and a padlocked tile names the level it needs.

Where these rows appear

• Static creatives and Product shots — all five rows, with postures gated by your framing.
• UGC and Cinematic UGC — the two expression rows only; a creator talking to camera keeps a natural body.
• Cinematic Ad — expressions and all three posture rows, dealt one pick per concept.
• Infographics and Product B-Roll — none; there is no person to direct.

Hands-busy postures have one side effect worth knowing: choose only Sprint / Acceleration or another pose that needs both hands and In Hand locks in Product Presence, because nobody can hold the bottle mid-sprint.

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  Creative Direction, as a whole

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  Framing and the body

  Who fills the frame, which part of the body owns it, how the person poses and how the product appears — four rows that unlock each other in order.

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  Action sports and machines

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  Wardrobe and makeup

  Eight style families for what people wear and four rungs for how finished the face is — the two dials that tell a viewer who the ad is for before a word is read.

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