01
Your online store
Fotyra scans your website and your product pages, capturing every detail.
Watch the e-commerce ad studio turn one product page into finished video ads.
Direct it like a pro in a few clicks: scenes, camera, lighting, wardrobe, location, dialogue. Or leave every dial on Auto and let the studio direct from your brand, your products and what works in your market. Mix the two however you like.
How it works
Your e-commerce store becomes ads in four steps.
02
Brand · Product · Spokesmodel DNA
Brand DNA
Product DNA
Persona DNA
Your brand, products and personas, plus the guardrails and ad formats every render has to obey.
03
You direct, or the crew does
Ideation
Art Director
Performance Strategist
QA Lead
Copywriter
Creative Director
Scenes, camera, lighting, wardrobe: set what you care about, leave the rest on Auto.
04
Generate creative ads
✦
On-brand ads in every size you need, as many as you want to test.
The director’s board
Direct it like a pro in a few clicks, or don’t lift a finger.
Scenes, camera moves, lighting, wardrobe, location, dialogue. Turn the dials you care about, leave the rest on Auto, and the crew fills in the gaps from your brand, your product and what works in your market.
Boldness
QuietBalancedBoldLoud
Mood & energy
CalmWarmPlayfulCharged
Look
NaturalEditorialCinematicRetro
Answer those three and you can stop there. The crew works out the other forty from your brand.
WardrobeOccasion / PartySame persona · every outfit
WardrobeAuto
Body PosturesAuto
Frame & ProductAuto
Additional director controls
Scenes & shot listEstablishing, hero, detail and reveal, sequenced before anything renders
Camera & movementPush-in, dolly, orbit, handheld, locked-off, rack focus
LightingSoft daylight, hard key, golden hour, low-key, neon, backlit
Location & setStudio cyc, apartment, street, coastline, editorial set
Dialogue & narrationScript, voice-over tone, pacing, language, accent
Expression & makeupWarm, candid, deadpan or editorial, and the beat it lands on
Sound & musicScore, sound design, ambience and the rhythm of the cut
Scenes & shot listEstablishing, hero, detail and reveal, sequenced before anything rendersCamera & movementPush-in, dolly, orbit, handheld, locked-off, rack focusLightingSoft daylight, hard key, golden hour, low-key, neon, backlitLocation & setStudio cyc, apartment, street, coastline, editorial setDialogue & narrationScript, voice-over tone, pacing, language, accentExpression & makeupWarm, candid, deadpan or editorial, and the beat it lands onSound & musicScore, sound design, ambience and the rhythm of the cutTurn one dial or twenty. Whatever you leave alone, the crew decides on‑brand, and your persona stays the same person in every frame, wardrobe to wardrobe, shot to shot.
Your crewReal agency roles.
Real agency roles.
You give the notes.
A creative director, art director, film director, copywriter, performance strategist and continuity supervisor. Give them notes and they follow them. Give them nothing and they work from your brand.
Creative Director
Sets the conceptArt Director & Copywriter
The words and the lookFilm Director
Camera, lighting, scenesPerformance Strategist
Hooks built to sellContinuity Supervisor
Keeps your product exact Studio reel · AI video adsBeauty films, action films and UGC ads:
Beauty films, action films and UGC ads:
one AI studio, end to end.
Spec ads made entirely in Fotyra Studio: 16:9 brand films and 9:16 UGC, scripted, cast and voiced by AI spokesmodels. No crew, no set, no stock. Tap any ad to watch with sound.
Under Armour · UA Meridian Mesh
The Silent Club Protest
In a polished glass-walled studio built for classes, she chalks up and loads a barbell instead — an overhead lift as the quiet protest. A 15-second vertical Under Armour spec ad for the women's UA Meridian Mesh set, cut for TikTok and Reels.
Sutra · Flow
The Wave's Horizon
A surfer works a glassy dawn wave, then sits up on her board with the blue Flow shot in hand, the ocean finally quiet. Fifteen seconds of Sutra wellness-shot brand film about leaving the noise in the water. Find your quiet.
Red Bull · Summer Edition
The Heatline Cut
Summer at full speed: a UTV tears through desert canyon ruins until the driver pulls into the shade for one sharp, cold pause. A 15-second Red Bull Summer Edition spot built around the reset, not the rush.
Under Armour · UA HB Trainer Sport
The Third Shuttle
Shuttle cuts across an empty old gym: the first heavy and hot, the second cleaner, the third locked in — the trainers planting every one. A 15-second vertical Under Armour spec ad for the UA HB Trainer Sport, cut for TikTok and Reels.
Red Bull · Energy Drink
The Whiteout Decision
Marisol gets one pass before the whiteout closes the ridge, no signal, no replay, just the line she chooses. A 30-second Red Bull spec film about committing, ending on a can half-buried in the snow.
Red Bull · Energy Drink
The 3 PM Crash
A runner at the track, phone in hand, honest about the wall he hits every afternoon at three. Ten seconds of UGC-style Red Bull ad, relatable problem, ten-minute fix, cut for TikTok and Reels.
RéVive Skincare · Moisturizing Renewal Cream
The Art of Renewal
She wakes on a cliff terrace above a misty Pacific morning, and her skin looks like it slept better than she did. Ten seconds of overnight-renewal storytelling for RéVive's Moisturizing Renewal Cream. The beauty film that runs before the product ad.
Scout Motors · Terra
The Old Road
A rider picks her horse down a canyon-rim trail past a wagon wheel rusting against the rock — the old road. At the overlook the same high country meets its new shape: the Scout Terra pickup. A 32-second heritage film about resolve, not horsepower.
RéVive Skincare · Intensité Volumizing Serum
The Surgeon Referral
Bathroom mirror, pyjamas, serum to camera: "My surgeon friend recommended this." A six-second UGC ad for RéVive Intensité serum, built for feeds where two seconds decide the scroll.
Under Armour · UA HB Trainer Sport
The Titan's Wall
A stylized 3D-animated climber works a titanic stone wall at sunset, and the payoff lands in live action: the HB Trainer gripping the ledge. A 15-second Under Armour spec spot that carries the same product DNA into animation. Earn your grip.
RéVive Skincare · Intensité Volumizing Serum
The Refusal to Smooth
She moves through a mirrored morning interior as if every gesture was decided in advance. "I wanted something measured." A 15-second RéVive Intensité serum film for the shopper who buys precision, not promises.
Sutra · V-Maxx
The Sand Tsunami
A snowboarder drops down a dusk sand dune curling like a breaking wave and coasts out into a desert oasis, where the V-Maxx shot waits on volcanic rock. A 15-second vertical spec ad for Sutra's wellness shot — effort first, quiet earned.
Red Bull · Energy Drink
The Swell of the Year
Dawn on the cliff path, cold water, and the wave of the year arriving whether he's ready or not. Fifteen seconds of Red Bull energy-drink film. The body says stop, he doesn't.
RéVive Skincare · Moisturizing Renewal Cream
The Science of Sleep
Black marble, gold satin and a glance over the shoulder, night as a time for renewal, not waiting. A 10-second luxury skincare spot for RéVive's Renewal Cream, made for evening ad placements.
Red Bull · The Peach Edition
The Midnight Creative Hustle
A video editor at midnight, timeline glowing, cold Peach Edition in hand. The one tin she trusts on a fifteen-hour day. A 10-second creator-style Red Bull ad with a link-in-bio close.
Under Armour · HeatGear Leggings
The Heavy Corner
She walks past the cardio class glowing in neon and claims the quiet corner where the barbell waits. A 15-second Under Armour HeatGear leggings spec film — paired in the reel with its 9:16 twin "The Heavy Corner, Recast": one brief, two spokesmodels, two formats.
Under Armour · HeatGear Leggings
The Heavy Corner, Recast
The same brief as "The Heavy Corner", regenerated: a different AI spokesmodel in pink HeatGear takes the same walk to the squat rack, reframed 9:16 for TikTok and Reels. Side by side with the 16:9 film, it shows one concept varied across cast and format.
Sutra · V
The Edges of Comfort
A climber leaps between impossible basalt towers above a sea of cloud, then sits on the ledge with the violet V shot, her evening kept open. A 15-second Sutra spec film that trades adrenaline for stillness. Find your still.
RéVive Skincare · Foaming Cleanser
Three-Second Foam Check
White dress, sink, a quick foam check with the green tube. Small change, big difference. A 15-second UGC ad for RéVive Foaming Cleanser, made for TikTok, Reels and Shorts.
Scout Motors · Traveler
The Mist and the Tide
A surfer picks her way down a foggy coastal bluff at dawn, paddles out into the cold break, and climbs back to find the Traveler exactly where she left it, board racked, sun up. Fifteen seconds of Scout Motors spec film about the wait, not just the ride.
RéVive Skincare · Renewal Rescue Elixir Oil
The Amber Hourglass
Pure product b-roll: the elixir bottle on carved travertine while a single amber drop rolls its channel like sand through an hourglass, ending on a marble plinth under a lit window. Ten music-driven seconds for RéVive's Renewal Rescue Elixir Oil — packshot footage ready to cut into any edit.
Red Bull · The Peach Edition
The Midnight Canvas
A painter faces a blank canvas in a concrete studio; orange and black strokes fall into place. A 15-second Red Bull Peach Edition film about doubt as a shadow, culture over sport.
RéVive Skincare · Moisturizing Renewal Cream
The Quiet Detail
Hand mirror, window light, a jar held out to camera: the peptide heritage is the detail she notices. A 15-second luxury-skincare testimonial for RéVive Renewal Cream, ending on "save this".
Under Armour · UA HB Trainer Sport
The Shattered Grid
In a white-tiled chamber the floor cracks and lifts beneath her set stance, and the HB Trainers hold on the breaking grid. A surreal 15-second Under Armour spec film about standing on what holds. Refuse the surface.
RéVive Skincare · Foaming Cleanser
A Slow Preparation
A teal velvet dress, a milestone evening ahead, and the cleanser gets its moment first. A 15-second UGC ad for RéVive's Foaming Cleanser that sells the ritual before the occasion, cut for TikTok and Reels.
Red Bull · The Peach Edition
One Take Before the Light
Maricel has one take on the rail line before golden hour is gone. Fifteen seconds with the director's monitor, the ridgeline, the slide, and a smile over the can when the frame lands. Red Bull Peach Edition.
Red Bull · Zero
The Zero-Sugar Detail
A hiker on a golden hillside reviews the new Red Bull Zero, monk fruit, taste, how she feels. Fifteen seconds of creator-style product review made for TikTok Shop and Reels.
RéVive Skincare · Intensité Volumizing Serum
The Final Step
She crosses a white salt flat toward a glass pavilion, then turns to camera with the serum in hand. A stark, precise 15-second film for RéVive Intensité, firmness tested in every exposed line.
Scout Motors · Terra
The Road That Answers Back
A storm follows her off the highway and onto a flooded, root-torn forest track, mud spraying off the Terra's all-terrain tires past the easy turn. A 30-second Scout Terra film about seeking out the roads worth the trouble.
RéVive Skincare · Foaming Cleanser
The Last Summer Rinse
Golden window light, a splash at the basin, the cleanser on the shelf. Some summers end, this feeling stays. A softer 15-second RéVive spot for Reels and Stories that trades the hard hook for atmosphere.
Sutra · Flow
The Wall of Clocks
She vaults through a giant clock face in the desert while pocket watches hang ticking from the sky, then holds the teal Flow shot to camera: the pause that doesn't answer. A surreal 15-second Sutra Flow spec spot.
RéVive Skincare · Intensité Volumizing Serum
The Savings Confession
A cream robe, a marble bathroom and a confession: she almost spent thousands on fillers. Six seconds of price-anchor UGC for RéVive Intensité serum, ending on "grab it".
Red Bull · Summer Edition
Hold the Edge
A sportbike leans through coastal switchbacks at sunset, the season's one clean window. Fifteen seconds of Red Bull Summer Edition. The road keeps moving, so does focus.
Red Bull · Energy Drink
One Clean Look
Streetball under an overpass at dusk, legs loud, one last possession. He keeps the ball instead of taking the safe pass. A 30-second Red Bull energy-drink film about the last clean look.
RéVive Skincare · Renewal Rescue Elixir Oil
The Part Nobody Names
Velvet top, green kitchen, the elixir oil held up: richness isn't the same as weight. A 15-second UGC explainer for RéVive Renewal Rescue Elixir Oil, made for skincare TikTok.
Red Bull · The Peach Edition
The Last Five Seconds
A studio clock counts down from five while a producer rides the faders. Music-driven, no dialogue. A 15-second Red Bull Peach Edition film about landing the mix.
RéVive Skincare · Renewal Rescue Elixir Oil
The Morning That Opens
Motion Magic: the finished "The Day Looks Smoother" static ad — headline, layout and all — regenerated as six seconds of living footage, leaves swaying and morning light drifting through the same frame. Any static ad in the account can get the same treatment.
Red Bull · Zero
Own the Millisecond
A downhill racer drops into a dusty forest at golden hour: berms, a gap jump, a can waiting on mossy rock. Fifteen seconds for Red Bull Zero, to win the second, own the millisecond.
Spec films and UGC-style ads generated end to end in Fotyra Studio to demonstrate studio capability. Not affiliated with, sponsored by, or endorsed by the brands shown. Spec creative like this is common practice among agencies and artists showcasing their craft. Product names and marks belong to their respective owners.
Static ads · AI product photographyStatic ads and AI product photography,
Static ads and AI product photography,
on-brand in every variation.
AI-generated static ads across skincare, energy drinks, off-road SUVs and sportswear: lifestyle photography, product packshots and headline ads, built from Brand and Product DNA at 9:16 and 1:1. Tap any ad to view it full-size.
RéVive · Neck cream
Neck cream lifestyle
She's not hiding her neck, she's showing it off. Bold red, soft hands, one honest claim: the neck-cream ad that earns the click from a skincare shopper who's already comparing brands.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink lifestyle
A climber mid-leap, water spraying beside the can on blue. Pure kinetic energy in one frame. The kind of energy-drink ad that earns attention in a crowded feed.
9:16 · Meta · TikTok · Google
Under Armour · HeatGear leggings
HeatGear leggings lifestyle
Mid-dance step between the sofa and the garden door, resistance band still on the floor. HeatGear leggings as the home-workout uniform. A lifestyle ad for the shopper who trains where she lives.
9:16 · Meta · TikTok · Google
Scout Motors · Traveler
Traveler headline ad
Dust off the front tires, a canyon ridge behind her, the headline landing before the subhead even loads: "The Ridge Gives Way". An off-road hero shot built to stop the scroll on spec.
1:1 · Meta · TikTok · Google
RéVive · Moisturizer
Moisturizer lifestyle
Silver hair, white petals, a laugh she didn't plan. A moisturizer ad built on joy instead of anti-ageing fear. Feed creative that makes a 50+ shopper feel seen, then shop.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink headline ad
"Conquer the incline". A black horse driving up the grass beside the can. A headline ad with the copy baked in, ready to run on Meta and TikTok as-is.
9:16 · Meta · TikTok · Google
Under Armour · UA Arc '96
UA Arc '96 headline ad
"Take the day with you". Coffee in hand, tote on the shoulder, the Arc '96 doing the errands. A headline ad that sells the retro runner as an everyday shoe, not gym kit.
9:16 · Meta · TikTok · Google
Scout Motors · Traveler
Traveler headline ad
Water breaking across the hood mid-crossing, a quiet forest river, the headline landing on the splash: "The Crossing Takes Its Breath". Capability sold in one frame, no spec sheet required.
1:1 · Meta · TikTok · Google
RéVive · Moisturizer
Moisturizer product hero
Cream poured into a heart over the jar on coral. No face, no copy needed. A product-only static ad that works as a Shopping thumbnail and a Valentine's retargeting card alike.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink lifestyle
The chilled can held to her cheek. You can almost feel it. A sensory product ad that sells the cold hit before the caffeine.
9:16 · Meta · TikTok · Google
Under Armour · HeatGear leggings
HeatGear leggings portrait
No action, no sweat, just the fit, standing still in warm window light. The baselayer story told at rest. Consideration-stage creative for the shopper comparing fabrics, not slogans.
9:16 · Meta · TikTok · Google
Scout Motors · Traveler
Traveler headline ad
Parked at the cabin, map still open on the bench, a driver stepping out before the coffee's poured. "A Better View From Here" sells the destination, not the drivetrain.
1:1 · Meta · TikTok · Google
RéVive · Serum
Serum lifestyle
One hand resting on the pedestal, as if the serum is hers already. Ownership is the story. A serum ad for warm, high-intent audiences a step from checkout.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink headline ad
"Zero hesitation". A rider carving through mud spray. Headline creative for the action audience; the copy is on the image, so it works with sound off and no caption.
9:16 · Meta · TikTok · Google
Under Armour · UA Arc '96
UA Arc '96 headline ad
A 3D-animated runner takes the last block of stairs above a hero shot of the shoe. "The next step is yours". The same product DNA gone illustrated, a pattern break for feeds full of photography.
9:16 · Meta · TikTok · Google
RéVive · Foaming cleanser
Foaming cleanser product hero
The tube, a swipe of gel, teal and cream. A calm product hero for the cleanser. The everyday workhorse you run in catalog and retargeting while the lifestyle shots do the storytelling.
9:16 · Meta · TikTok · Google
Red Bull · Zero
Zero product hero
The can frozen inside a block of ice, "Locked in ice" on top. Red Bull Zero as a product hero, clean, cold and Shopping-thumbnail ready.
9:16 · Meta · TikTok · Google
Under Armour · HeatGear leggings
HeatGear leggings headline ad
Editorial desert light, dust on the move, copy set like a magazine spread. The HeatGear campaign's big-brand face, built to introduce the line to cold audiences.
9:16 · Meta · TikTok · Google
RéVive · Neck cream
Neck cream lifestyle
Hands at the collarbone, magenta behind her: the neck-cream story told through posture. Pairs with the red version for a clean A/B test on colour and hook.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink lifestyle
Crouched on a cliff at sunrise, can in hand, view earned. An outdoors lifestyle ad for the audience that buys energy drinks by the case before the weekend.
9:16 · Meta · TikTok · Google
RéVive · Foaming cleanser
Foaming cleanser lifestyle
Two hands cradling the cleanser against electric blue, care, not just cleansing. A tactile product ad for cold audiences who don't know the brand yet.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink headline ad
A climber in shadow before her first route, the can in her hands. "The cold metal against tight skin". A quieter headline ad about focus, not adrenaline.
9:16 · Meta · TikTok · Google
RéVive · Serum
Serum lifestyle
Sunlit stone wall, the serum beside her, no rush anywhere. A lifestyle skincare ad that sells the morning ritual before it sells the bottle, made for the Instagram feed.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink lifestyle
Tailgate, forest clearing, one can, no hurry. A lifestyle ad that says energy drinks aren't only for the extreme. A broader-audience test creative.
9:16 · Meta · TikTok · Google
RéVive · Moisturizer
Moisturizer lifestyle
Eyes closed at the marble counter, jar within reach: overnight renewal as a mood. Night-cream creative for evening ad slots, when skincare shoppers are actually browsing.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink headline ad
"Ride the surge". A surfer tucked inside a sunset barrel. Headline creative built for TikTok and Reels feeds, where the image has to do the talking.
9:16 · Meta · TikTok · Google
RéVive · Renewal cream
Renewal cream product hero
Just dewy skin on black. The result, not the routine. A close-up static ad that lets the renewal cream's promise speak without a line of copy.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink lifestyle
Crouched, can to her shoulder, water exploding behind her on black. Athletic product creative for retargeting sports and fitness audiences.
9:16 · Meta · TikTok · Google
RéVive · Moisturizer
Moisturizer lifestyle
Cream on the cheek, glass droplets and leaves floating around her on green. Hydration told visually. A moisturizer ad for the top of the funnel.
9:16 · Meta · TikTok · Google
Red Bull · Zero
Zero product hero
Red Bull Zero surrounded by floating droplets. A product-only hero for catalog and Shopping. The version that keeps the ad account and product page looking like one brand.
9:16 · Meta · TikTok · Google
RéVive · Moisturizer
Moisturizer lifestyle
The jar circled by white orchids above open hands, on teal. Gift-ready product creative. The version we'd run for holiday e-commerce pushes and Shopping placements.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink headline ad
"Power through the friction". An SUV punching through dust. Headline ad for the off-road crowd; on-image copy means it runs anywhere without edits.
9:16 · Meta · TikTok · Google
RéVive · Moisturizer
Moisturizer lifestyle
A laugh, the jar in hand, bright orange. Morning-energy skincare. A lifestyle ad that tests whether happiness outperforms elegance for this moisturizer.
9:16 · Meta · TikTok · Google
Red Bull · Zero
Zero lifestyle
A hand reaching past the can wedged in wet slate. Red Bull Zero placed inside the climb itself. A lifestyle ad where the product is part of the terrain.
9:16 · Meta · TikTok · Google
RéVive · Neck cream
Neck cream lifestyle
Fingertips at the collarbone in a green-tiled spa. Neck cream framed as self-care rather than correction. A softer angle for consideration-stage audiences.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink lifestyle
An athlete in outdoor gear, can in hand, dark backdrop. Straightforward portrait creative for the consideration stage, face, product and done.
9:16 · Meta · TikTok · Google
RéVive · Neck cream
Neck cream product hero
The neck-cream jar centred on a textured white plate. Nothing else. The cleanest product hero in the set. The ad you need for catalog, retargeting and product-page consistency.
9:16 · Meta · TikTok · Google
Red Bull · Zero
Zero product hero
The Zero can on a pedestal wrapped in blue smoke. Moody product hero. The premium-feeling variant for retargeting and homepage banners.
9:16 · Meta · TikTok · Google
RéVive · Foaming cleanser
Foaming cleanser portrait
A close-up portrait beside the tube on dark green, eye contact first, product second. Trust-building cleanser creative for shoppers who visited once and didn't buy.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink product hero
The can on dark rock, an amber splash arcing beside it. A pour-shot product ad that sells taste and refreshment without a person in frame.
9:16 · Meta · TikTok · Google
RéVive · Cleanser
Cleanser lifestyle
She holds the tube like something she already relies on, charcoal behind her. An understated cleanser ad for the beauty shopper who's tired of loud.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink lifestyle
Crouched beside the can as it splashes on wet ground. Grounded, athletic lifestyle creative. A cold-audience ad for the fitness feed.
9:16 · Meta · TikTok · Google
RéVive · Serum
Serum portrait
A portrait, the bottle, a hand reaching through soft steam. Serum as a quiet investment. Premium skincare creative that pre-sells the price before the product page does.
9:16 · Meta · TikTok · Google
RéVive · Moisturizer
Moisturizer product hero
The jar on green silk beneath a single white orchid. Luxury moisturizer, gift-box energy. A product hero for premium retargeting and Shopping ads.
9:16 · Meta · TikTok · Google
Concept ads generated in Fotyra Studio for demonstration only. Not affiliated with, sponsored by, or endorsed by the brands shown. Spec creative like this is common practice among agencies and artists showcasing their craft. Product names and marks belong to their respective owners.
Why FotyraAn e-commerce ad studio,
An e-commerce ad studio,
not a content faucet.
An e-commerce ad studio engineered for brand fidelity, real performance and scale. Six things a prompt-and-pray generator can't do.
Agentic creative team
A creative team, not a prompt box.
A Creative Director, Quality Director, Performance Strategist and Continuity Supervisor plan, score and refine every concept before a single pixel is generated. Real agency roles, minus the retainer.
Fidelity lock
Your product & model, exact.
A QA agent checks every render against your product and spokesmodel reference sheets for shape, colour, label and face, then regenerates on any drift. No warped bottles, melted logos or a stranger's face.
On-brand by construction
Never off-message.
Palette, typography, products and persona are enforced on every generation, so brand truth is structural, built into the system itself, not a prompt you hope holds.
Director-level control
Direct every frame, or don't.
Set boldness, world, framing, wardrobe, lighting, body posture and expression when you have a vision; leave any dial on Auto and the crew decides, on-brand. Total creative control without the busywork.
Closed feedback loop
Gets sharper every round.
Approval Memory captures every accept and reject, so each round lands more on-brand than the last. The agent plans from your real decisions, not vibes.
SoonLive CTR & ROAS from a connected ad account
End-to-end production
From store to campaign-ready.
One brief becomes static ads, product shots, infographics, UGC, product B-roll and cinematic ads, and every asset is approved by a human before it ships. Nothing goes out on autopilot.
SoonNative scheduling & publishing to Instagram, Facebook, TikTok and YouTube
Best model for the job
We pay for the good models. Video runs on Seedance 2.0, stills on Gemini Nano Banana and GPT Image 2, and every shot goes to whichever one is strongest for it rather than whichever is cheapest to run. Cheap models are cheap for a reason, and it shows in the render.
✦ Built for growthMore variations.
More variations.
Total control.
Zero busywork.
Direct a full campaign in minutesWhat took a crew, a set and three weeks is now a few clicks.
Higher-converting, on-brand adsEvery asset enforces your palette, voice & proof.
Scale across products & platformsOne catalogue, every channel and format.
Pricing
AI ad creative priced like a tool. Delivers like a studio.
MonthlyAnnual1 month free
Output, product and spokesmodel counts are estimates, not caps. Everything runs on credits, so simpler work stretches your setup and monthly credits further. A video costs 8 credits, an image 5; at setup, a product costs 15 and a spokesmodel 10.
Starter
Get on brand
$199/mo
600 credits / month
~75 videos or ~120 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- 300 setup credits one-time
- ~17 products at setup
- ~4 spokesmodels
- Self-serve onboarding
Most popularMid-Market
Scale production
$599/mo
2,000 credits / month
~250 videos or ~400 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- 850 setup credits one-time
- ~51 products at setup
- ~8 spokesmodels
- Onboarding support included
Enterprise
Run a studio
From$2,499/mo
7,500 credits / month
~937 videos or ~1,500 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- 2,750 setup credits one-time
- ~170 products at setup
- ~20 spokesmodels
- Dedicated onboarding support
Frequently askedAI ad creative questions,
AI ad creative questions,
answered.
UGC videos, cinematic ads, static ads and product photography, for Shopify, Amazon and every kind of e-commerce and fashion store.
Fotyra is a self-serve AI e-commerce and fashion ad studio. It reads your online store (or the assets you upload) to build your Brand, Product and Persona DNA, then a team of AI creative agents plans and generates on-brand ad creative: UGC-style video ads, cinematic video ads, product B-roll, static ads, product photography and product infographics, sized for Meta (Facebook and Instagram), TikTok, YouTube and Google. A person on your team approves every asset before it ships; nothing auto-publishes.
An e-commerce ad studio is a system that produces a store's advertising creative end to end: planning the campaign, generating the assets and keeping every one of them on-brand, instead of leaving you to brief an agency or prompt a raw image generator. Fotyra does this for e-commerce and fashion brands: it reads your store once, then turns it into static ads, product photography, product infographics, UGC-style video, product B-roll and cinematic video ads on demand.
How Fotyra is builtBoth. Set director-level controls: boldness, wardrobe, framing, lighting, expression and posture, when you have a vision, or leave any dial on Auto and the creative team decides, on-brand. Every concept comes with its script or brief, and you can adjust and regenerate.
The things a director controls on a real set. Scenes and the shot list (establishing, hero, detail, reveal). Camera and movement: push-in, dolly, dolly, orbit, handheld, locked-off, rack focus. Lighting: soft daylight, hard key, golden hour, low-key, neon, backlit. Location and set. Wardrobe, body posture and framing. Expression and makeup. Dialogue and narration: the script itself, voice-over tone, pacing and language. Plus boldness, mood and overall look. Every one of them has an Auto setting, so you only touch what you care about.
Yes, and that is how most people work. Each control is set independently, so you can fix the wardrobe and the camera move, leave lighting, location and dialogue on Auto, and the creative team fills those in from your Brand DNA. Nothing forces you into all-manual or all-automatic. The dials you have not touched are simply the ones the crew decides.
In four steps. 1) Fotyra scans your storefront for products, copy, palette, typography and imagery, or you upload assets. 2) It distils that into versioned Brand, Product and Persona DNA. 3) A team of AI agents (Creative Director, Art Director, Copywriter, Film Director, Performance Strategist, Continuity Supervisor and more) plans, scripts and scores each concept before anything is generated. 4) On-brand assets land in your review queue for approval. Setup takes minutes, and the first batch arrives in the same session.
No. There is no prompt engineering. The AI creative team plans, writes and directs each campaign from your DNA. You review, adjust director-level controls if you want to, and approve. Founders, marketers and agencies use Fotyra without a designer or video editor in the loop.
Premium ones, picked per job. Video runs on Seedance 2.0, stills on Gemini Nano Banana and GPT Image 2, and each shot is routed to whichever model is strongest for it rather than whichever is cheapest to run. You never choose a model or write a prompt for one. Because that choice sits inside the studio, we can move to a better model the week it ships and your workflow does not change.
Yes. Fotyra generates AI UGC ads: creator-style, talk-to-camera vertical videos (9:16 for TikTok, Instagram Reels, YouTube Shorts and Stories) with an AI spokesmodel, a scripted hook, product-in-hand shots, voice-over and a call to action. Because the persona, product and script are all generated on-brand, you can test dozens of hooks and angles without briefing creators or shipping product samples. Fotyra is software, not a creator marketplace: the ‘creator’ is an AI persona you design and own.
Yes. Alongside UGC, Fotyra generates cinematic AI video ads: directed spots with scripted scenes, AI spokesmodels, product hero shots, voice-over and sound, from 15-second spots to 60-second brand films, in 16:9 for YouTube and landscape placements and 9:16 for vertical feeds. A Film Director agent plans shots and continuity, and the fidelity agent keeps the product and persona exact across scenes. See the studio reel on the home page for beauty, action and culture examples.
Run a mix. Meta’s Andromeda ranking and TikTok’s creative systems reward creative diversity: more hooks, angles and formats give the algorithm more to match to different buyers, and brands testing at scale refresh 30–80 creatives a month. A practical split: UGC-style video for hooks and social proof, cinematic video for brand and launch moments, static ads and product photography for volume, retargeting and catalog. Fotyra produces all of them from the same Brand and Product DNA, so testing is a matter of credits, not production calendars.
Yes. From your Product DNA, Fotyra generates AI product photography: lifestyle shots with an AI spokesmodel, product-hero packshots, headline ads with on-image copy and a call to action, portrait ads and product infographics, on-brand and in as many variations as you want to test. Every render is checked against your product references so shape, label and colour stay true.
That is the point of Product DNA. Fotyra builds a reference model of each product covering shape, label, colour and finish, and a fidelity agent compares every render against those references and your spokesmodel references before it reaches you. Renders that drift are caught, not shipped. You still approve every asset, so nothing warped or off-model goes live.
Yes. Fotyra reads your Shopify storefront directly, reading products, collections, brand copy and imagery, to build your Brand and Product DNA. There is no app to install and no theme changes; you point Fotyra at your store URL. The ads it generates run on Meta, TikTok and Google, and the product images and B-roll can be used on your product pages too.
Yes. Fotyra creates on-model imagery and video for apparel: AI spokesmodels wearing your garments in lifestyle scenes, editorial portraits, product-hero flat shots and UGC-style try-on and haul-format videos. Wardrobe, framing, lighting, expression and posture are director-level controls, and the same persona can front an entire collection, so you get consistent, on-brand campaign creative without booking models, studios or shoots.
Yes. On-brand by construction. Your palette, typography, products and persona are enforced on every generation, the AI creative team plans within your Brand DNA, and a fidelity agent checks each render against your product and spokesmodel references before it reaches your review queue. Nothing goes out warped, off-palette or off-message.
It depends on the platform, and rules are moving. Check the current policy before you launch. As of 2026, TikTok requires realistic AI-generated or significantly AI-edited content, including ads, to carry its AI-generated label or a clear disclosure. Meta and YouTube label AI-generated creative and require self-disclosure for realistic altered content and for political and social-issue ads; ordinary product ads are usually labelled by the platform automatically. Amazon asks sellers to flag listing images with photorealistic AI-generated people. Our advice: turn the AI label on wherever it is offered. Disclosure has not been shown to hurt performance, and it keeps you compliant.
Your brand, products, personas and generated assets stay private to your account and are not shared with other customers. Nothing auto-publishes. Human review is the only gate before anything goes live, and Fotyra never posts to your channels. Your brand stays yours.
Plans start at $199/month for 600 credits, roughly 75 videos or 120 images at 8 credits a video and 5 an image, and scale up through Mid-Market ($599, 2,000 credits) and Enterprise ($2,499, 7,500 credits), with no long-term contracts. Annual billing gives you one month free.
See full pricingYes. If you would rather not set things up yourself, our team will onboard you white-glove style: we scan your store or take your assets, build and tune your Brand, Product and Persona DNA with you, design your first AI spokesmodels, plan your first campaigns across UGC, cinematic and static, and review the first batch together so you start with on-brand ads and a team that knows the tool. Book a call and we will take it from there.
Book onboarding with our teamStill deciding? Turn your store into a creative engine in minutes, and approve every ad before it ships.
Secure · Private · Your brand stays yours