Product B-roll in one pass

Product B-Roll is the film type for the product itself — the can, the bottle, the texture, the light on the surface — with nobody on camera. It is the fastest route to detail footage you can cut into other ads, because the person-shaped controls disappear and the Director works from your reference sheet alone.

1. 01

   Pick Product B-Roll

   Open Generate in the sidebar. On the Setup step, switch the tabs to Video Ads and choose the Product B-Roll card (“Cinematic product shots and details.”). The Spokesmodel pill leaves the page: this type never casts a person.

2. 02

   Set the output

   In Output Settings choose a Canvas Size, then open Duration and Quality and pick a length and resolution — each option shows its credit cost as you go, and Model appears only when your platform offers a choice. Leave Brand Logo on if you want the mark in the film. The Concepts pill is a promise, not a setting: five ideas to read, free. Press Next →, which carries the per-film price.

3. 03

   Anchor it to one product

   On the Product step select the product the film is about; every asset needs one. Under ADD REFERENCE IMAGES, tick the photos worth riding along — a shot of the contents or a texture swatch tells the Director what to get close to. Press Next →.

4. 04

   Touch only the camera

   On the Direction step, pick a Boldness card and, if you like, a Mood & Energy. Under + Add Director Controls, add Camera Language and choose product-friendly moves such as Macro Glide, Slow Orbit or Held Frame (Breathing); moves that need a moving person are locked here. Product Timing is pinned to Hero throughout, and every row you leave empty reads Agent picks, which is a fine answer.

5. 05

   Read the five ideas

   Press Review Film Concepts. The Concept board opens with five cards; reading and editing them costs nothing. Tick the one or two you want and press Direct N concepts.

6. 06

   Check the film, then generate

   The film review shows the Product and Location & Light references and every scene beat. Tune anything that jars, then press Generate video. This is the moment the film is billed.

7. 07

   Find it in the Creative Library

   The finished film lands as a card with an In Review pill. Open the Fidelity report chip to see how closely it matched your product, then approve with ✓, reject with ✕, or Download it.

• Create08

  Movie controls

  The film-only dials — duration, quality, soundtrack, Camera Language, Pacing and Product Timing — that shape how long a film is, how it moves and when the product enters the story.

  4 min readRead

• Films01

  The concept board

  Review Film Concepts writes five pitched ideas for free; read them, reshape their words and chips, then direct up to three to be written and drawn in full.

  4 min readRead

• Films02

  Review your film

  The pre-render review shows every beat, camera move, spoken line, score cue and reference sheet — edit them in place for free, then generate at the quoted per-film price.

  4 min readRead

• Quick starts04

  Your first cinematic film

  Choose Cinematic Ad, set duration and soundtrack, read the five concepts, approve the Cast and Location sheets and generate a story-driven brand film.

  2 min readRead