Brand before output
Every feature starts from your Brand and Product DNA. If a shortcut would make the ads less recognizably yours, it does not ship.
About Fotyra
The ad studio that reads your store before it makes a single ad.
Fotyra turns a fashion, beauty or DTC store into Brand DNA, Product DNA and spokesmodel personas, then directs static ads, UGC and cinematic video from them. Direct every scene yourself or leave the dials on Auto. Either way, nothing reaches your review queue that does not look like your brand.
3Layers of DNA: Brand, Product, Spokesmodel
AutoOr direct every dial yourself
0Off-brand assets reach your review queue
Our mission
Make on-brand advertising repeatable, not heroic.
Great ads used to depend on the right agency, the right shoot day and a budget to match. We think the brand already holds most of the answer: its story, its products, the way it speaks. Fotyra's job is to learn that once and put it to work in every ad you ship.
Learn the brand first
Fotyra scans your store and builds Brand DNA, Product DNA and spokesmodel personas before it generates anything. That is why the output looks like you, not like a template.
Direct it, or leave it on Auto
Set the scene, camera, lighting, wardrobe and dialogue yourself, or let the studio direct from your brand and what works in your market. Mix the two per ad.
Ship at the pace of the feed
Static ads, UGC and cinematic video for Meta, TikTok and Google, generated nonstop and checked against your guardrails before any of it reaches review.
What we hold the studio to.
Direction, not prompts
Marketers think in scenes, casting, wardrobe and lighting, not prompt syntax. The studio speaks that language back.
Velocity you can measure
More variations, tested sooner, with the winners shaping the next round. Creative velocity is the point, not a side effect.
Checked before it reaches you
A fidelity agent compares every render against your Product and Spokesmodel DNA and regenerates on drift. Quality is a step in the pipeline, not something you catch in review.
The people behind the studio.
Fotyra is a US company, based in Dallas, Texas.
Tariq Jawed
Founder & Chief Architect
Sets the product direction and the architecture behind the studio, with over 20 years of engineering and design experience in the USA.
Ali Husnain
Lead Engineer
Leads engineering across the studio's pipeline, platform and releases.
Ramsha Rehan
Digital Marketing Lead
Leads Fotyra's marketing across paid, organic and social channels.
Fawad Jafri
Business Development Manager
Manages partnerships and new business with brands and agencies.
Ready when you are
Get Started