Clarity
Clear thinking leads to clear messaging. We help you find your brand's true essence.
About Fotyra
We turn brand identity into production-grade creative.
Fotyra is the AI e-commerce ad studio that distills your store into Brand DNA, Product DNA, and customizable spokesmodel personas — so every asset you ship stays unmistakably on-brand, at scale. Built for fashion, beauty and DTC brands.
10xFaster creative turnaround
100%On-brand by your DNA
1Source of brand truth
Our mission
Make great advertising repeatable for every brand.
Powerful ads don't happen by luck. They're built on clarity, strategy, and a deep understanding of the audience. Our mission is to make that process simple, fast, and accessible for brands of every size.
Simplify the process
We remove complexity and bring structure to brand strategy and creative production.
Drive better results
Data, psychology, and AI come together to help you create work that converts.
Empower every team
From solo founders to large teams, we build tools that help you win.
The principles behind everything we build.
Empathy
We build for marketers who care deeply about their audience. Empathy drives every feature.
Impact
We measure success by the results our users achieve and the brands they grow.
Integrity
We believe in transparency, privacy, and building a product you can trust.
Built by marketers, for marketers.
Rohit Sharma
Founder & CEO
Marketer at heart. Obsessed with brand performance and building products that make an impact.
Ananya Das
Head of Product
Turns insights into intuitive products that help marketers work smarter and achieve more.
Kevin D'Souza
Head of Growth
Growth geek. Loves data, testing hypotheses, and helping brands scale with the right message.
Meera Patil
Head of Design
Designs experiences that are beautiful, simple, and built for real-world marketers.
Ready when you are
Get Started