Sportswear & swimwear AI static ads
Sportswear and swimwear static ads, art-directed and produced within Fotyra E-Commerce Ad Studio: Gymshark running shorts, a short-sleeve one-piece swimsuit, HeatGear leggings and the UA Arc '96 runner across headline ads, studio portraits and lifestyle shots, at 9:16 for Meta and TikTok.
Work showcaseA curated selection of spec stills in this vertical, not the whole of what the studio makes.
11 static ads·3 brands·3 formats
The stillsin sportswear & swimwear11 ads · 3 formats
Activewear stills have to show exactly how a piece fits while still feeling like a brand with a point of view. For these AI sportswear and swimwear static ads, Fotyra E-Commerce Ad Studio art-directed three Brand DNAs into three attitudes: Gymshark's playful confidence in motion, FYMNSI's freedom at the water with coverage worn as confidence, and Under Armour's everyday performance, gear that moves from a workout into the rest of the day.
Every frame is directed to show the fit. A glance back and a white shirt caught mid-shrug make Gymshark's running shorts feel barely there, while hands in the hair, one hard shadow and a rise onto the toes show the same shorts from every side. FYMNSI's one-piece moves from a wide-open day to the water's edge under headlines about light, cool fabric. Under Armour's leggings dance between the sofa and the garden door, then stand perfectly still in warm window light, and the Arc '96 takes the day with you. Product DNA keeps every seam and waistband true, at 9:16 for Meta, TikTok and Google.
Gymshark · Running Tight Shorts
"Barely There. Still Moving". Hard sun on a coral wall, a white shirt caught mid-shrug, a wink back over the shoulder, "Pull On Yours" as the button. The subhead says what the shorts are for: a super-lightweight feel that keeps the focus on the run, not the outfit. A headline ad with the whole argument on the image, built to introduce the shorts to cold audiences.
Gymshark · Running Pocket Shorts
Hands in her hair, a pout at the lens, one hard shadow on white. Nothing to hide behind, which is the point: the pocket shorts and the bra are the whole outfit, not something to dress around, and they hold up under the plainest light there is. A studio portrait for the shopper who wants to see the fit before the mood.
Gymshark · Running Pocket Shorts
A dark studio, one light from the side, the shorts seen from behind as she rolls onto her toes as if the session still has miles in it. The contoured seams and the logo on the waistband do the talking; the wordmark sits at hip height like a stamp. A rear-view fit shot for retargeting the shopper who already knows the front.
Gymshark · Running Pocket Shorts
Electric blue, a black mesh tee, white runners and a puff of chalk on the floor. Same shorts, louder room, shot from behind again so the seam lines and the crossover waistband show. The bright version of the pocket-shorts story, for feeds that reward color over restraint.
FYMNSI · One-piece swimsuit
"Light Fabric, Wide Open Day". The towel has become a cliff top and she is walking across it barefoot, petals lifting in the breeze, a turquoise cove far below. It feels like the first morning of a trip, before anything has gone wrong. The suit reads as clothing you could live a whole day in, which is exactly the promise: pack it and the day gets bigger. A headline ad for the shopper planning the trip, not just the beach.
FYMNSI · One-piece swimsuit
"Feel the water. Stay covered". The first wave over the shins is always colder than you expect, and her laugh is the sound of it. Hair in the wind, arms up, dusk going pink behind the rocks. The ad puts the two things the coverage shopper wants into one frame, fully in the water and fully at ease in what she is wearing, and says them both in the headline. A lifestyle headline ad for cold audiences.
FYMNSI · One-piece swimsuit
"You made it to the water". No beach at all: a dark studio, one light, and a woman who looks as if she has just walked out of the sea and knows it. The stillness is the point. It gives the shopper who has already decided she wants coverage one uninterrupted look at how much, and where, and how it sits. A consideration-stage headline ad that treats the suit like a garment worth studying.
FYMNSI · One-piece swimsuit
"Cool Fabric, Barely There". Warm plaster with late sun across it, a glass of water sweating on the bench, and the zip drawn up to the collar in one easy motion. The frame is close enough to feel the fabric's weight, or rather how little of it there is. This is the hand-feel ad, for the shopper who would rather know how a suit feels on the skin than what the view was, with the floral panel giving the same suit a second personality.
Under Armour · HeatGear leggings
Mid-dance step between the sofa and the garden door, resistance band still on the floor. HeatGear leggings as the home-workout uniform. A lifestyle ad for the shopper who trains where she lives.
Under Armour · UA Arc '96
"Take the day with you". Coffee in hand, tote on the shoulder, the Arc '96 doing the errands. A headline ad that sells the retro runner as an everyday shoe, not gym kit.
Under Armour · HeatGear leggings
No action, no sweat, just the fit, standing still in warm window light. The baselayer story told at rest. Consideration-stage creative for the shopper comparing fabrics, not slogans.
Concept ads, art-directed and produced with AI in Fotyra E-Commerce Ad Studio for demonstration only. Not affiliated with, sponsored by, or endorsed by the brands shown. Product names and marks belong to their respective owners.
Video ads · 22 films · On · Gymshark · Under Armour · FYMNSI
As if a crew was actually there.
AI sportswear and swimwear video ads by Fotyra E-Commerce Ad Studio: barbell strength, boxing, football in the rain and swimwear on the water. No crew.
Watch the 22 sportswear & swimwear video adsRead onhow we made these2 guides · 2 case studies
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Every still here started from a brand, a product and a brief. Point Fotyra at your store and it starts from yours.
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