What you can make

Every piece of creative in Fotyra starts with one choice: what kind of thing you are making. That choice tells the Creative Director which marketing job to solve, decides which controls you see later, and sets how the work is counted and priced.

Two tabs, seven cards

Open Generate in the sidebar and the Setup step opens with What would you like to create?. The answer is split across two tabs, Static Creative and Video Ads, each a row of cards with a one-line pitch. Only the types switched on for your account are shown, so your row may be shorter than the one below.

Stills come in batches, films come one at a time. A static type produces however many images you ask for in the Outputs stepper. A video type produces a single film per concept, which you read, direct and then render.

Stills

• Static creative — bold, on-brand ads for any placement. The headline, supporting copy and logo usually sit as layers over a clean base image, so you can edit them afterwards without regenerating.
• Product shot — clean, styled photography of your product. Same batch model as a static; a spokesmodel is optional.
• Infographics — feature callouts and claims baked into the shot. A product-only type: framing locks to the product, and an Infographic types picker appears on the Product step where you choose one or more of Feature & Benefit Callout, Trust & Proof and How to Use, spread across the batch.

Films

Switch to Video Ads and the cards change to four film types. The first one is pre-selected, and the Output Settings row underneath swaps the Outputs stepper for Duration and Quality pills.

Each type is a different marketing job, and the gallery is sorted the same way. The picks below are the strongest recent films of each kind; every tile opens the film's own page with its transcript, and the link under each set opens the gallery filtered to that type.

UGC

Authentic creator-style phone video with natural product cutaways: one person talking to the phone, the product shown in between. It is the format that reads as a recommendation rather than an ad, so it carries testimonials, before-and-afters and "I only trust this one" claims. Because the creator holds the phone, the camera rows you would use on a brand film are not offered.

Cinematic UGC

Creator-led storytelling with polished commercial cinematography. Still one creator in a vertical frame, but lit and cut like a commercial, so the piece can carry a brand feel while keeping the intimacy of a person on camera. You get the Camera Language, World, Lighting Mood and Visual Look & Feel rows the plain UGC type hides.

Product B-Roll

Cinematic product shots and details with no cast: the product does the acting, to music. This is the workhorse of an ad account — the loop you cut into forty variations and run all quarter, and the footage a static campaign borrows for motion. No spokesmodel, no wardrobe, and Product Timing is fixed because the product is on screen throughout.

Cinematic Ad

Story-driven widescreen video with a score and, if you want one, a narrator. It is the hero film: the piece that earns a brand its story and sits at the top of a campaign, from a cliff terrace at dawn to a stylised 3D world. Picking it flips Canvas Size to 16:9 and Duration to 15s unless you have already changed them, and adds a Soundtrack pill with Director's choice, Music only and With voiceover.

The Direction step only offers rows that fit what you chose: product-only types hide the Spokesmodel pill and clear any spokesmodel you had picked, UGC drops the camera rows, the cinematic types add them. Switching tabs jumps you to that tab's first type; picks that no longer apply are parked and come back if you switch again.

Where the price shows up

Nothing is charged until you confirm a plan, and the price is always on the control you are about to press. For stills, Review Concepts carries the per-image figure and Generate Now carries the total for the batch, which grows with the Outputs stepper.

For films, open the Duration or Quality pill and each option shows its own cost; longer films and higher tiers cost more, and Next repeats the per-film figure. Reading the five pitched concepts is free, so are the references for your first film. You pay when you generate.

Bring a finished image to life

Magic Video is not a card on the Create page. It is an action on a finished image in your Creative Library: Generate Magic Video opens a Bring it to life dialog that adds gentle motion to the scene while your text, logo and CTA stay sharp and still. Pick a quality and duration, choose the music, and either Review 3 concepts or Generate now. The Magic Video guide covers the choices.

• Create01

  From brief to generate

  Choose a type, write (or reuse) a brief, set canvas, outputs, logo and spokesmodel, pick the one product the piece anchors to, then review concepts or generate straight away.

  4 min readRead

• Quick starts02

  Bulk static ad variations

  Raise Outputs, pick several moods so each ad gets its own, and press Generate Now to land a whole batch of on-brand statics in the library at once.

  3 min readRead

• Quick starts01

  A UGC video in minutes

  Pick UGC, choose a product, leave direction on Auto, direct the top concept and generate — the fastest path from brief to a creator-style film.

  2 min readRead

• Creative Library04

  Magic Video

  Turn a finished static into a short, subtly animated clip — the scene moves while your text, logo and CTA stay pin-sharp — with the Motion Director picking or you choosing from three concepts.

  4 min readRead