Your first cinematic film

A cinematic film is the most ambitious thing the studio makes: one continuous story with a cast, a location, a score and your product landing at the right moment. It is also the most guarded — you read five free concepts, check the reference sheets and tune any beat before a credit is spent on rendering. This walk-through goes from the Create page to a finished film in the Creative Library, leaving the rest to the Director.

1. 01

   Pick Cinematic Ad on Setup

   Open Generate from the sidebar. On the Setup step switch to the Video Ads tab and choose the Cinematic Ad card. The brief box is optional: type a scene or a feeling, or leave it and let the Director read your Brand DNA.

2. 02

   Set the Output Settings

   Canvas Size moves to 16:9 and Duration to 15s for a cinematic film; change either if you need a vertical cut or a shorter piece. Quality decides how sharp the render is; Soundtrack is the dial only this type has — Director's choice, Music only or With voiceover. Leave Brand Logo on and Spokesmodel off unless you want a specific person on camera, then press Next →.

3. 03

   Select the product

   Every film anchors to exactly one product, so click its card. Reference images are optional. Next → stays disabled until something is selected.

4. 04

   Leave Direction on Auto

   Keep Signature as the Boldness, pick a Mood & Energy tile if you have one in mind, and leave + Add Director Controls alone — every control reading Agent picks is tuned to your brand. Camera Language, Pacing and Product Timing wait there for when you want a firmer hand.

5. 05

   Press Review Film Concepts

   Planning is free. The Concept board writes five ideas and shows the top three; open any card to reshape its words and chips, tick the one you want and press Direct 1 concept. The first film's references are free.

6. 06

   Approve the sheets and generate

   The review screen opens with the Cast, Gear, Location & Light and Product tiles — expand each to check it at full size, then read the scenes and fix any wording. Generate video bills the film at the price on the button.

7. 07

   Find it in the Creative Library

   The finished film lands as a card with a Fidelity report chip. Approve or reject it there; if it misses, the card's menu offers Review Concept & Retry to reopen the same concept and render again.

• Create08

  Movie controls

  The film-only dials — duration, quality, soundtrack, Camera Language, Pacing and Product Timing — that shape how long a film is, how it moves and when the product enters the story.

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• Films01

  The concept board

  Review Film Concepts writes five pitched ideas for free; read them, reshape their words and chips, then direct up to three to be written and drawn in full.

  4 min readRead

• Films02

  Review your film

  The pre-render review shows every beat, camera move, spoken line, score cue and reference sheet — edit them in place for free, then generate at the quoted per-film price.

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• Films03

  Request a change

  One quiet button in four places — the whole film, the Cast sheet, the Location & Light sheet, and the music — each stating exactly what it will change and what it costs before you confirm.

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