What every card knows about itself

Every generated card in the Creative Library carries two chips that explain the creative behind it. Fidelity report grades how closely the render matched your product and spokesmodel references; Creative Direction shows the recipe it was made from and holds the tags you add. Together they tell you whether to trust a creative and how to make more like it.

Two chips, one story

Under any card's title and spec line, Fidelity report sits first with a small coloured dot; Creative Direction sits beside Download. Neither chip changes the creative — opening either is free.

Reading the Fidelity report

Generative models drift: a can turns into a bottle, a label loses a word, a face is not quite your spokesmodel. After every render Fotyra's Quality Checker compares the output against your product sheet and any spokesmodel references and records what it found, so nobody spends review time on a miss the studio already knows about.

1. 01

   Read the dot

   Green means the render passed, orange means minor differences, red means significant differences, grey means the check could not run.

2. 02

   Open the report

   Click the chip. The verdict badge reads Passed — matches references, Minor differences found, Significant differences found or Not checked — quality check unavailable.

3. 03

   Weigh the scores

   Product score and Persona score are marked out of ten. Films add Cross-scene and a count of how many frames were checked.

4. 04

   See whether a retry already ran

   Chips such as First-pass · no retry, Re-rendered 1× — product drift or Retry disabled tell you what happened before you saw the card. A corrective re-render never costs you extra.

5. 05

   Scroll to the ledger, where there is one

   Newer creatives list Render attempts: every render behind the card, why it ran and whether it was kept, improved on the previous one or failed.

When the check cannot run, the report says so and asks you to review by hand rather than guessing at a score. Your product reference sheet gets the same treatment — its own Fidelity report chip grades the sheet against your photos, so drift is caught before an ad is drawn from it.

The recipe behind a creative

On-brand work has to be reproducible. When a creative lands well you want to know which look, lighting and mood produced it; when it misses, whether the direction or the render is at fault. Click Creative Direction (or ⋮ then Tag) and the popup traces it all.

• Concept — the name and a plain-language summary of the idea.
• The facts table — Created by, Product, Model, the voices, World, Look & Feel, Lighting, Boldness, Mood & Energy, Pacing and more. Rows appear only when recorded; Pacing reads Auto where the Director chose the rhythm.
• For films, the sheets — tiles for Cast, Gear and Location & Light, the reference pictures the render was conditioned on. Click one to expand it in place; ← Back to creative direction returns you.
• For films, the beats — a numbered list with each beat's camera note, action and spoken line, labelled In frame, Voice-over or Narrator. Beats you rewrote are marked edited by you; beats reshaped after a change request read re-directed.

Open this view when a film is worth repeating: the same Boldness, Mood & Energy and Look & Feel on the Create page land you in the same neighbourhood. Uploaded and older creatives show No creative direction was recorded for this asset. instead.

Tag it so you can find it again

The same popup ends with Your tags. Type into Add tags (comma separated) and press Enter or Add; click the × on a tag to remove it. Tags ride on the card as pills and feed the library's Tags filter, so a campaign name typed once makes a growing grid searchable.

Adding and removing tags needs Creator rights or above. Reviewers and Viewers still see the full direction — they just won't find a Your tags section to edit.

• Creative Library01

  Your creative library

  Every ad, shot and film your project has made, on one grid — how to read a card, filter the wall, download in the right format and keep drafts from piling up.

  3 min readRead

• Creative Library03

  Approve, reject, and what Fotyra learns

  Every ✓ and ✕ in the library is a lesson. Here is what approval means, why a rejection asks for a reason, and how those reasons turn into a taste profile that steers the next round.

  2 min readRead

• Films02

  Review your film

  The pre-render review shows every beat, camera move, spoken line, score cue and reference sheet — edit them in place for free, then generate at the quoted per-film price.

  4 min readRead

• Your products02

  Check the reference sheet

  The Clean Sheet, Raw Sheet and Scale Reference tabs are what every generation renders from — verify the angles, read the fidelity verdict and pick which sheet is primary.

  5 min readRead