Sportswear filmSurreal strength16:9 landscape0:15Animated & SurrealClothing & Wearable
The Shattered Grid
Under Armour UA HB Trainer Sport — You feel the rule. Break it.
The story
Every gym floor is a set of rules you agreed to without reading them. Here the tiles crack and lift under a set stance, and the shoes simply hold. A surreal 15-second Under Armour film that makes pressure literal — the brand's oldest idea, staged somewhere a camera could never go.
Voice-over, in full
You feel the rule. Break it. Pressure makes you ready. Refuse the surface. Stand on what holds. Under Armour.
Spec sheet
- Brand
- Under Armour
- Product
- UA HB Trainer Sport
- Category
- Sportswear & swimwear
- Setting
- Surreal strength
- Format
- 16:9 landscape
- Runtime
- 0:15
- Audio
- Voice-over + music
- Cut for
- YouTube · CTV · site hero
Spec creative, directed and produced with AI in Fotyra E-Commerce Ad Studio to demonstrate studio capability. Not affiliated with, sponsored by, or endorsed by Under Armour. Product names and marks belong to their respective owners.
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