Action filmAlpine MTB16:9 landscape0:16
Earn Your Focus Back
Red Bull Zero — Pressure finds the truth.
The story
Pressure finds the truth. A loose scree descent in high alpine light, the ground giving way under the front wheel, and a rider who reaches for the can before he looks at the view. Sixteen seconds of Red Bull Zero film that sells the sugar-free can as the thing you earn focus back with, to a rider who already knows how fast a line goes wrong.
Voice-over, in full
The ground gives way. Pressure finds the truth. Then earn your focus back with Red Bull Zero.
Spec sheet
- Brand
- Red Bull
- Product
- Zero
- Category
- Energy & performance
- Setting
- Alpine MTB
- Format
- 16:9 landscape
- Runtime
- 0:16
- Audio
- Voice-over + music
- Cut for
- YouTube · CTV · site hero
Spec creative, directed and produced with AI in Fotyra E-Commerce Ad Studio to demonstrate studio capability. Not affiliated with, sponsored by, or endorsed by Red Bull. Product names and marks belong to their respective owners.
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