01
Your online store
Fotyra scans your website and your product pages, capturing every detail.
Watch the e-commerce ad studio turn one product page into finished video ads.
Direct it like a pro in a few clicks: scenes, camera, lighting, wardrobe, location, dialogue. Or leave every dial on Auto and let the studio direct from your brand, your products and what works in your market. Mix the two however you like.
How it works
Your e-commerce store becomes ads in four steps.
02
Brand · Product · Spokesmodel DNA
Brand DNA
Product DNA
Persona DNA
Your brand, products and personas, plus the guardrails and ad formats every render has to obey.
03
You direct, or the crew does
Ideation
Art Director
Performance Strategist
QA Lead
Copywriter
Creative Director
Scenes, camera, lighting, wardrobe: set what you care about, leave the rest on Auto.
04
Generate creative ads
✦
On-brand ads in every size you need, as many as you want to test.
The director’s board
Direct it like a pro in a few clicks, or don’t lift a finger.
Scenes, camera moves, lighting, wardrobe, location, dialogue. Not templates — real controls. Turn the dials you care about, leave the rest on Auto, and the crew fills in the gaps from your brand, your product and what works in your market.
Boldness
QuietBalancedBoldLoud
Mood & energy
CalmWarmPlayfulCharged
Look
NaturalEditorialCinematicRetro
Answer those three and you can stop there. The crew works out the other forty from your brand.
WardrobeOccasion / PartySame persona · every outfit
WardrobeAuto
Body PosturesAuto
Frame & ProductAuto
Additional director controls
Scenes & shot listEstablishing, hero, detail and reveal, sequenced before anything renders
Camera & movementPush-in, dolly, orbit, handheld, locked-off, rack focus
LightingSoft daylight, hard key, golden hour, low-key, neon, backlit
Location & setStudio cyc, apartment, street, coastline, editorial set
Dialogue & narrationScript, voice-over tone, pacing, language, accent
Expression & makeupWarm, candid, deadpan or editorial, and the beat it lands on
Sound & musicScore, sound design, ambience and the rhythm of the cut
Scenes & shot listEstablishing, hero, detail and reveal, sequenced before anything rendersCamera & movementPush-in, dolly, orbit, handheld, locked-off, rack focusLightingSoft daylight, hard key, golden hour, low-key, neon, backlitLocation & setStudio cyc, apartment, street, coastline, editorial setDialogue & narrationScript, voice-over tone, pacing, language, accentExpression & makeupWarm, candid, deadpan or editorial, and the beat it lands onSound & musicScore, sound design, ambience and the rhythm of the cutTurn one dial or twenty. Whatever you leave alone, the crew decides on‑brand, and your persona stays the same person in every frame, wardrobe to wardrobe, shot to shot.
Your crewReal agency roles.
Real agency roles.
You give the notes.
A creative director, art director, film director, copywriter, performance strategist and continuity supervisor. Give them notes and they follow them. Give them nothing and they work from your brand.
Creative Director
Sets the conceptArt Director & Copywriter
The words and the lookFilm Director
Camera, lighting, scenesPerformance Strategist
Hooks built to sellContinuity Supervisor
Keeps your product exact Studio reel · AI video adsBeauty, sportswear and energy films, UGC ads:
Beauty, sportswear and energy films, UGC ads:
one AI studio, end to end.
Spec ads made entirely in Fotyra E-Commerce Ad Studio: 16:9 brand films and 9:16 UGC, scripted, cast and voiced by AI spokesmodels. Here are 6 of 70 — tap any ad to watch with sound, or open a category for the full set.
Sportswear film · On · Cloudrunner 3 Max
The Slick Coastline, Motion Graphics
Conditions change. Commitment does not.
Automotive film · Scout Motors · Traveler
The Hard Way
The hard way asks who is driving.
Beauty film · Kylie Cosmetics · Supple Kiss Lip Glaze
A Way Back to Yourself
Not a makeover. Just a way back to yourself.
Wellness film · Sutra · Flow
The Wall of Clocks
Your day can keep shouting. You don't have to answer.
UGC ad · Fenty Beauty · Body Lava Body Luminizer
The Whole Mood
Clothes are doing way too much. Body Lava sets the whole mood.
Action film · Red Bull · Zero
Earn Your Focus Back
Pressure finds the truth.
Sportswear film · On · Cloudrunner 3 Max
The Slick Coastline, Motion Graphics
Conditions change. Commitment does not.
Weather is where a training plan finds out how serious it was. Rain on a coastal road, and a stride that lands the same on every wet step. A 30-second On film for the Cloudrunner 3 Max, a stable everyday trainer, finished with a motion-graphics layer of kinetic type, up-close product callouts and captions, so the cushioning-and-stability argument lands with the sound off.
Voice-overConditions change. Commitment does not. As miles grow, confidence needs somewhere to land. Cushioning meets stability. Cloudrunner keeps you moving. It holds steady, and the run stays yours. The elements are part of the run.
Spec films and UGC-style ads, co-directed and produced with AI in Fotyra E-Commerce Ad Studio to demonstrate studio capability. Not affiliated with, sponsored by, or endorsed by the brands shown. Spec creative like this is common practice among agencies and artists showcasing their craft. Product names and marks belong to their respective owners.
Static ads · AI product photographyStatic ads and AI product photography,
Static ads and AI product photography,
on-brand in every variation.
AI static ads, art-directed and produced in Fotyra E-Commerce Ad Studio, across skincare, energy drinks, off-road SUVs, sportswear and swimwear: lifestyle photography, product packshots and headline ads, built from Brand and Product DNA at 9:16 and 1:1. Tap any ad to view it full-size.
Gymshark · Running Tight Shorts
Running Tight Shorts headline ad
"Barely There. Still Moving". Hard sun on a coral wall, a white shirt caught mid-shrug, a wink back over the shoulder, "Pull On Yours" as the button. The subhead says what the shorts are for: a super-lightweight feel that keeps the focus on the run, not the outfit. A headline ad with the whole argument on the image, built to introduce the shorts to cold audiences.
9:16 · Meta · TikTok · Google
RéVive · Renewal cream
Renewal cream headline ad
"Renewed, Glowing Skin By Morning". You know this light: the first sun through a linen curtain, the kind that makes anyone look rested. The ad borrows it. Her smile reads as a good night's sleep rather than makeup, and the jar waits below on cream stone like the reason for it. RéVive's first product sold as the feeling of a good morning, with the claim hedged the way the house always hedges it: a headline ad for the shopper who wants the result named plainly and trusted quietly.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink lifestyle
A climber mid-leap, water spraying beside the can on blue. Pure kinetic energy in one frame. The kind of energy-drink ad that earns attention in a crowded feed.
9:16 · Meta · TikTok · Google
Scout Motors · Traveler
Traveler headline ad
Dust off the front tires, a canyon ridge behind her, the headline landing before the subhead even loads: "The Ridge Gives Way". An off-road hero shot built to stop the scroll on spec.
1:1 · Meta · TikTok · Google
FYMNSI · One-piece swimsuit
One-piece swimsuit headline ad
"Light Fabric, Wide Open Day". The towel has become a cliff top and she is walking across it barefoot, petals lifting in the breeze, a turquoise cove far below. It feels like the first morning of a trip, before anything has gone wrong. The suit reads as clothing you could live a whole day in, which is exactly the promise: pack it and the day gets bigger. A headline ad for the shopper planning the trip, not just the beach.
9:16 · Meta · TikTok · Google
Kylie Cosmetics · Supple Kiss Lip Glaze
Supple Kiss Lip Glaze headline ad
"A cool gloss on warm lips". Wand on the lip, cap in hand, the open bottle tilted into frame, "try the glaze" as the button. The application shot, warm and close, for the shopper who wants to see the texture before the price.
9:16 · Meta · TikTok · Google
Concept ads, art-directed and produced with AI in Fotyra E-Commerce Ad Studio for demonstration only. Not affiliated with, sponsored by, or endorsed by the brands shown. Spec creative like this is common practice among agencies and artists showcasing their craft. Product names and marks belong to their respective owners.
Case studies · The stories behind the workA few spare hours with a brand,
A few spare hours with a brand,
start to finish.
Each case study gives Fotyra E‑Commerce Ad Studio one brand's public product pages and a few spare hours, then shows what came back: how the studio read the brand and the products, every film and still it made, and how each one was built. Keep scrolling to move through the four newest.
Case study 11 · Sportswear · Running shoes & apparel · Spec work
First light with On.
One morning, four product pages and no photo shoot: five films and seventeen pictures for On's shoes and clothes, some in oil paint, anime and felt.
Case study 10 · Motion graphics · Sport, energy, outdoor & auto · Spec work
Motion Graphics, a late night in the edit.
Seven finished films from four brands and one late night in the motion graphics editor: kinetic type, camera moves, product sequences, captions and end cards.
Case study 03 · Energy · Action sports & culture · Spec work
A very long lunch with Red Bull.
Four product pages over several lunches, forty-three pieces of action-sports and culture creative, seventeen of them written to a voice-over.
Case study 08 · Automotive · Electric trucks & SUVs · Spec work
Sunday drive with Scout Motors.
Two product pages on a Sunday drive, twenty-seven pieces of off-road film and still creative for an SUV and a pickup nobody can photograph yet, five of them written to a voice-over.
Case study 11 · Sportswear · Running shoes & apparel · Spec work
First light with On.
One morning, four product pages and no photo shoot: five films and seventeen pictures for On's shoes and clothes, some in oil paint, anime and felt.
4 product pages5 films17 stills4 voice-oversRead the case study
Why FotyraAn e-commerce ad studio,
An e-commerce ad studio,
not a content faucet.
An e-commerce ad studio engineered for brand fidelity, real performance and scale. Six things a prompt-and-pray generator can't do.
Agentic creative team
A creative team, not a prompt box.
A Creative Director, Quality Director, Performance Strategist and Continuity Supervisor plan, score and refine every concept before a single pixel is generated. Real agency roles, minus the retainer.
Fidelity lock
Your product & model, exact.
A QA agent checks every render against your product and spokesmodel reference sheets for shape, colour, label and face, then regenerates on any drift. No warped bottles, melted logos or a stranger's face.
On-brand by construction
Never off-message.
Palette, typography, products and persona are enforced on every generation, so brand truth is structural, built into the system itself, not a prompt you hope holds.
Director-level control
Direct every frame, or don't.
Set boldness, world, framing, wardrobe, lighting, body posture and expression when you have a vision; leave any dial on Auto and the crew decides, on-brand. Total creative control without the busywork.
Closed feedback loop
Gets sharper every round.
Approval Memory captures every accept and reject, so each round lands more on-brand than the last. The agent plans from your real decisions, not vibes.
SoonLive CTR & ROAS from a connected ad account
End-to-end production
From store to campaign-ready.
One brief becomes static ads, product shots, infographics, UGC, product B-roll and cinematic ads, and every asset is approved by a human before it ships. Nothing goes out on autopilot.
SoonNative scheduling & publishing to Instagram, Facebook, TikTok and YouTube
Best model for the job
We pay for the good models and move to better ones as they ship. Video runs on Seedance 2.5 and Seedance 2.0, stills on Nano Banana 2.1 and GPT Image 2.5, and your creative team thinks on GPT-6.1 Sol, GPT-6 Luna, Gemini 4 Argon and Gemini 3.8 Flash. Every job goes to the model that fits it best, and you can pick your own image or thinking model whenever you like.
✦ Built for growthMore variations.
More variations.
Total control.
Zero busywork.
Direct a full campaign in minutesWhat took a crew, a set and three weeks is now a few clicks.
Higher-converting, on-brand adsEvery asset enforces your palette, voice & proof.
Scale across products & platformsOne catalogue, every channel and format.
One can of Red Bull, 17 static ads. Spec work, not affiliated with Red Bull.
Pricing
AI ad creative priced like a tool. Delivers like a studio.
1 month off on yearly plans
MonthlyAnnual
Starter
Get on brand
$199/mo
600 credits / month
≈ 75 videos or ≈ 120 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- ≈ 17 products + 4 spokesmodels (setup credits included)
- Unlimited seats
- 2 Projects
- Onboarding: Self-serve
Most popularMid-Market
Scale production
$599/mo
2,000 credits / month
≈ 250 videos or ≈ 400 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- ≈ 51 products + 8 spokesmodels (setup credits included)
- Unlimited seats
- 5 projects
- Onboarding: Support Included
Enterprise
Run a studio
From$2,499/mo
7,500 credits / month
≈ 937 videos or ≈ 1500 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- ≈ 170 products + 20 spokesmodels (setup credits included)
- Unlimited seats
- 20 projects
- Onboarding: Included, dedicated
Try Fotyra
See it work
Just to test a few ads on one product, before you start real work.
$29/mo
90 credits / month
≈ 11 videos or ≈ 18 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- ≈ 1 product (setup credit included)
- 1 project
- Onboarding: Self-serve
Every plan starts with your Brand DNA.
Fotyra reads your website and gathers over 300 data points about your brand before it makes a single ad.
- Look and feel
- Markets
- Customers
- Buying triggers
- Messaging
- Competitors
* Asset, product and spokesmodel figures are estimates of what your credits buy at current settings — not quotas. Credits are the only limit: today an image costs about 3 credits, and setting up a product about 15. Spend them however you like.
Frequently askedAI ad creative questions,
AI ad creative questions,
answered.
UGC videos, cinematic ads, static ads and product photography, for Shopify, Amazon and every kind of e-commerce and fashion store.
Fotyra is a self-serve AI e-commerce and fashion ad studio. It reads your online store (or the assets you upload) to build your Brand, Product and Persona DNA, then a team of AI creative agents plans and generates on-brand ad creative: UGC-style video ads, cinematic video ads, product B-roll, static ads, product photography and product infographics, sized for Meta (Facebook and Instagram), TikTok, YouTube and Google. A person on your team approves every asset before it ships; nothing auto-publishes.
An e-commerce ad studio is a system that produces a store's advertising creative end to end: planning the campaign, generating the assets and keeping every one of them on-brand, instead of leaving you to brief an agency or prompt a raw image generator. Fotyra does this for e-commerce and fashion brands: it reads your store once, then turns it into static ads, product photography, product infographics, UGC-style video, product B-roll and cinematic video ads on demand.
How Fotyra is builtBoth. Set director-level controls: boldness, wardrobe, framing, lighting, expression and posture, when you have a vision, or leave any dial on Auto and the creative team decides, on-brand. Every concept comes with its script or brief, and you can adjust and regenerate.
The things a director controls on a real set. Scenes and the shot list (establishing, hero, detail, reveal). Camera and movement: push-in, dolly, dolly, orbit, handheld, locked-off, rack focus. Lighting: soft daylight, hard key, golden hour, low-key, neon, backlit. Location and set. Wardrobe, body posture and framing. Expression and makeup. Dialogue and narration: the script itself, voice-over tone, pacing and language. Plus boldness, mood and overall look. Every one of them has an Auto setting, so you only touch what you care about.
Yes, and that is how most people work. Each control is set independently, so you can fix the wardrobe and the camera move, leave lighting, location and dialogue on Auto, and the creative team fills those in from your Brand DNA. Nothing forces you into all-manual or all-automatic. The dials you have not touched are simply the ones the crew decides.
In four steps. 1) Fotyra scans your storefront for products, copy, palette, typography and imagery, or you upload assets. 2) It distils that into versioned Brand, Product and Persona DNA. 3) A team of AI agents (Creative Director, Art Director, Copywriter, Film Director, Performance Strategist, Continuity Supervisor and more) plans, scripts and scores each concept before anything is generated. 4) On-brand assets land in your review queue for approval. Setup takes minutes, and the first batch arrives in the same session.
No. There is no prompt engineering. The AI creative team plans, writes and directs each campaign from your DNA. You review, adjust director-level controls if you want to, and approve. Founders, marketers and agencies use Fotyra without a designer or video editor in the loop.
Premium ones, picked per job, and we move to better ones as they ship. Video runs on Seedance 2.5 and Seedance 2.0, stills on Nano Banana 2.1 and GPT Image 2.5, and the AI creative team thinks on GPT-6.1 Sol, GPT-6 Luna, Gemini 4 Argon and Gemini 3.8 Flash. Each job goes to the model that fits it best rather than whichever is cheapest to run. You never write a prompt for one, and you can leave the choice to us or pick your own image or thinking model, with the credit cost shown before you choose.
Yes. Fotyra generates AI UGC ads: creator-style, talk-to-camera vertical videos (9:16 for TikTok, Instagram Reels, YouTube Shorts and Stories) with an AI spokesmodel, a scripted hook, product-in-hand shots, voice-over and a call to action. Because the persona, product and script are all generated on-brand, you can test dozens of hooks and angles without briefing creators or shipping product samples. Fotyra is software, not a creator marketplace: the ‘creator’ is an AI persona you design and own.
Yes. Alongside UGC, Fotyra generates cinematic AI video ads: directed spots with scripted scenes, AI spokesmodels, product hero shots, voice-over and sound, from 15-second spots to 60-second brand films, in 16:9 for YouTube and landscape placements and 9:16 for vertical feeds. A Film Director agent plans shots and continuity, and the fidelity agent keeps the product and persona exact across scenes. See the studio reel on the home page for beauty, action and culture examples.
Run a mix. Meta’s Andromeda ranking and TikTok’s creative systems reward creative diversity: more hooks, angles and formats give the algorithm more to match to different buyers, and brands testing at scale refresh 30–80 creatives a month. A practical split: UGC-style video for hooks and social proof, cinematic video for brand and launch moments, static ads and product photography for volume, retargeting and catalog. Fotyra produces all of them from the same Brand and Product DNA, so testing is a matter of credits, not production calendars.
Yes. From your Product DNA, Fotyra generates AI product photography: lifestyle shots with an AI spokesmodel, product-hero packshots, headline ads with on-image copy and a call to action, portrait ads and product infographics, on-brand and in as many variations as you want to test. Every render is checked against your product references so shape, label and colour stay true.
That is the point of Product DNA. Fotyra builds a reference model of each product covering shape, label, colour and finish, and a fidelity agent compares every render against those references and your spokesmodel references before it reaches you. Renders that drift are caught, not shipped. You still approve every asset, so nothing warped or off-model goes live.
Yes. Fotyra reads your Shopify storefront directly, reading products, collections, brand copy and imagery, to build your Brand and Product DNA. There is no app to install and no theme changes; you point Fotyra at your store URL. The ads it generates run on Meta, TikTok and Google, and the product images and B-roll can be used on your product pages too.
Yes. Fotyra creates on-model imagery and video for apparel: AI spokesmodels wearing your garments in lifestyle scenes, editorial portraits, product-hero flat shots and UGC-style try-on and haul-format videos. Wardrobe, framing, lighting, expression and posture are director-level controls, and the same persona can front an entire collection, so you get consistent, on-brand campaign creative without booking models, studios or shoots.
Yes. On-brand by construction. Your palette, typography, products and persona are enforced on every generation, the AI creative team plans within your Brand DNA, and a fidelity agent checks each render against your product and spokesmodel references before it reaches your review queue. Nothing goes out warped, off-palette or off-message.
It depends on the platform, and rules are moving. Check the current policy before you launch. As of 2026, TikTok requires realistic AI-generated or significantly AI-edited content, including ads, to carry its AI-generated label or a clear disclosure. Meta and YouTube label AI-generated creative and require self-disclosure for realistic altered content and for political and social-issue ads; ordinary product ads are usually labelled by the platform automatically. Amazon asks sellers to flag listing images with photorealistic AI-generated people. Our advice: turn the AI label on wherever it is offered. Disclosure has not been shown to hurt performance, and it keeps you compliant.
Your brand, products, personas and generated assets stay private to your account and are not shared with other customers. Nothing auto-publishes. Human review is the only gate before anything goes live, and Fotyra never posts to your channels. Your brand stays yours.
Fotyra runs on credit-based subscriptions from $29/month, with no long-term contracts and one month free on annual billing. Credits cover everything you generate, so a month buys more of the simpler formats than of video. See the pricing page for every plan and what each month of credits produces.
See full pricingYes. If you would rather not set things up yourself, our team will onboard you white-glove style: we scan your store or take your assets, build and tune your Brand, Product and Persona DNA with you, design your first AI spokesmodels, plan your first campaigns across UGC, cinematic and static, and review the first batch together so you start with on-brand ads and a team that knows the tool. Book a call and we will take it from there.
Book onboarding with our teamStill deciding? Turn your store into a creative engine in minutes, and approve every ad before it ships.
Secure · Private · Your brand stays yours
Never run out of fresh ads again.
Fotyra reads your store, then makes on-brand static ads, UGC and video ads, as many as you want to test.